Hands-on marketing management, cloud computing & mobile technology advice for service businesses.
A few months ago, I wrote a blog called “Would You Like Fries With That.” I was inspired to write on the subject of encouraging your employees to ask for more work because they are more influential than most of us think. They can easily build rapport on a project better than the salesman and [...]
One of the joys of running a service business is dealing with the ups and downs of a full and empty schedule. Most of my clients are painting contractors. In the winter months, they are all scrambling to keep their crews busy. In the spring and summer they are swamped with work. It actually is [...]
When I experienced my first Customer Relationship Management (CRM) program around 2000, I don’t remember ever seeing or using “Tags.” Instead the CRM I started with (ACT!) used Categories. Then you were able to “multi-categories” contacts. Fast forward a few years, when CRMs went cloud based, companies started something new: TAGS. The confusing part is [...]
#1 Base CRM As of April 2013 Base CRM, by Future Simple, still leads the way for the best mobile CRM for small business. They now have “native apps” for the iPhone, Android, Windows Phone, iPad & Android Tablets. They also have developed some key plugins, apps and extensions for those still using Microsoft Outlook, Gmail [...]
Have a Very Nice Day A more “personal” blog today* One of my favorite modern day storytellers is a man named Bill Harley. As a kid I remember listening to his tapes over and over again and memorized many of his stories. He also wrote a lot of songs. The one that came to mind [...]
Pricing on My Site Since I started my marketing business in 2009, I posted my general prices on my website. Four years later, I’ve not regretted that decision once. It keeps the tire kickers away who are not serious. It might educate a few others looking to do the same thing I’m doing and how [...]
For the last 4 years, I’ve basically used one online program for meetings and webinars, GoToMeeting. It really is a pretty simple product to use. The only real complaints I have regarding GoToMeeting are, 1) A little expensive for what I use it for and 2) My customers and I seem to always have to [...]
Most small business owners have heard of Pay Per Click (PPC) by now. You guys have also heard of Google Adwords too? Well, Google has made over 90% of their money through companies using their Google Adwords service over the years. In recent years, Google started another type of paid advertising which is known as [...]
A David Creation is a full service marketing management and software solutions company. That means you get practical help in increasing profits, visibility (branding), improving the quality of your leads, and leveraging the latest in technology so you can use the rest of your time more effectively.
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