Driving people to your website is a good. However, driving them to the right page is really the key. The page a visitor enters is called the “landing page.” A number of years ago, it was a common practice to send potential customers to your home page so they could be “wowed” by how cool your home paged looked. People thought that was enough to get a good conversion (a person who calls for an estimate or buys a product). It is true that it worked, but that was yesterday. Today, the competition is stronger and the web visitors are more picky and computer savvy.
I’ve created a brief video that gives an example of a couple good landing pages, and I hope this video alone will shed some light on how you can create the right landing page for your company. To sum up what a good landing page is: It’s a page that fulfills what a visitor is looking for. The better the landing page, the better conversions you will receive.
View my video on YouTube.
As I mentioned recently, I’ve been looking into a program called, “BookFresh” as a powerful online scheduling program for service contractors. So far, I’m impressed. It works great on a mobile device too. If someone books an appointment, it send it to your mobile device and you can accept or decline the appointment! It is that easy!
I forgot to mention one other benefit to BookFresh. BookFresh has a widget you can install on your business fan page on Facebook. If you are already using Facebook to market your business, why not add BookFresh to your page! If someone stumbles upon your fan page, they might want to book an appointment at the same time! You just never know.
I recently downloaded the new ValPak App for the iPhone. I’ve never been a big fan or user of ValPak only because I’m not a coupon guy! It’s not that I don’t like coupons. I don’t like carrying coupons around with me. However, with the ValPak for the iPhone, you can view coupons online and/or present the coupon when needed to the service professional or business right from the phone. What I’m not sure about is if the businesses who advertise with the ValPak mailers have to pay extra to be listed on the iPhone version.
How many users will actually use the ValPak app and carry around/use coupons? It is too new to tell, but it is a cool idea. If a company can afford it, go mobile! I think mobile websites and applications will become the standard quite soon!
Thanks to my awesome web designer, David Guy, for turning me on to a cool program called “Snap Recordings.” If you are tired of recording your own voicemail messages and greetings, or if you just don’t like hearing your voice, have Snap Recording do the work for you. Snap provides professional voice talents to create your custom messages for your phone systems. Their voices really do sound great! The prices are reasonable $50-100. You can even have them add music to the messages. All you have to do is write the script!
Give it a try: Go to SNAP RECORDINGS website.
