Now I get to tell you in this short blog some of the insights of the Amazon.com Brand! Below are some of the things I’ve heard, and you are all right on!
When People Think of Amazon.com These Are The Things That Come To Mind:
Free Shipping
Amazon is the biggest rainforest in the world: therefore, Amazon.com wants to (or is) the biggest online shopping company
They have everything from A to Z (notice the swoosh starting at “A” and pointing to “Z”
The “.com” means it is online
The swoosh represents a “Smile” | Customers experience dealing with Amazon.com
Amazon.com is easy to use, easy to navigate and is just an all around good shopping experience
What do people think when they see or hear your brand name? What makes you different?
Amazon.com has done an incredible job with their brand since its inception back in 1994. When you look at the Amazon.com logo (a part of their overall brand) and think about their company, what comes to mind? A hint, you should be able to think of at least three things!
I’ve known Kevin Nolan, President of Nolan Painting for about 10 years now. My dad and Kevin first met back in the late 1990s when they started the PDCA’s Residential Forum. Kevin has done an incredible job running a successful painting business. He has great people working for him and in the right position. I thought I’d post a recent blog post that describes a little more about the man behind Nolan Painting. You can learn a lot from the way Kevin runs his business.
Just wanted to point out a great website if you live in La Jolla, California or plan to visit there anytime soon. A customer of my dad’s painting company, Kate Dillon, started a blog/site called “La Jolla Mom.” The website is easy to navigate, bright and cheery, inviting and full of very helpful information for both locals and vacationers. La Jolla Mom can also be found on twitter and has an impressive following base. Make sure you bookmark her site but take the time to read over the existing content. This is a good lesson of building a website that is not about selling a product but in connecting, sharing and creating remarkable/useful content. People don’t like to be sold, so don’t do it on your website or blog. Instead, connect, network, invite, post, comment: interact! That is the power of Social Networking.
The Blackberry Smartphones have struggled a bit since Apple and Android created some pretty amazing touchscreen phones. Blackberry entered the touchscreen market 2 years ago when Verizon released the Blackberry Storm. The Storm has never really taken off like Verizon or other Blackberry users were hoping, which is why Verizon turned their attention to the Android “Droid.” Having had a Blackberry for a number of years in the past, I must say, the keyboard was awesome. I think RIM has the keyboard mastered. So, with the arrival of the new Blackberry Torch, RIM created a better touchscreen phone and a pulldown keyboard that Blackberry users are familiar with already. I think this might be a good call. They are not calling it an iPhone killer, which is also a good marketing strategy. Instead, they are catering to what their clients want: an easier to use browser and touchscreen with the ability to use the “old-fashion” keyboard. It will be released to the US. in about 2 weeks.
To learn more about the new phone, watch the WSJ report below. | or visit The Blackberry Torch Page.
I’ve only heard Terri Langhans speak just once, but she is dynamic! One of the best public speakers on marketing I’ve ever heard. Or better yet, one of the best speakers period! I’ve also read her little book “The Seven Marketing Mistakes Every Business Makes and How To Fix Them” which is a must read too!
Below is a sampling of one of her presentations. I heard a similar speech on the topic of Voicemail. To learn more about Terri Langhan, visit her marketing website.
Now I get to tell you in this short blog some of the insights of the Amazon.com Brand! Below are some of the things I’ve heard, and you are all right on!
