99% of Contractor Websites Are Lacking The Same Thing
My own theory is that 99% of small business websites I come across lack real people and great photos on their website. I have not run any statistics to make my theory a fact, but I can almost bet I’m not far off from those numbers. The reason most websites do not have pictures of their own people and real projects is typically the same reason most contractors do not have a consistent blog: they do not make it a priority or are too busy.
If you are a contractor that works in people’s homes or businesses, then you should strongly consider updating your site to make it look as personal as possible. Make your website looks like a showroom and think about what your customer would want to see when he or she enters. My guess would be that your customer would want to see samples or products, before and after photos, demonstrations of applications, samples and learn more about the people doing the work.
Make your website come alive in 2012. Be one of the only contractors in America who shows and tells your potential customers an incredible story.
Side Note. This is not something I can do for you. You have to be the one who makes this a priority. Hire a photographer / videographer and get some great photos and videos up! I guarantee you’ll begin to get better quality leads.
Samples of Contractor Websites Who Are On The Right Track
Hard to find…but here are a couple:
David, I knew your answer the second I read the headline. I am always amazed more contractors do not put their men in the photo’s more often. My guys get a kick out of being in the pictures and often their families comment.
Even, in my personal photo albums I bring to estimates, about 20% show my men working.
One time a customer said “How do I know those are your workers?” I replied, “They are wearing my shirts.” He said “That means nothing.” I agreed and said “they are all other companies that use my shirts.” I knew I did not want to work for this crab apple anyway.
@David edelman
David, that is a great story! I guess you can write a similar blog title about 99% of customers are worth working for… 1% are crab apples! Some folks just don’t get it, do they? Appreciate you staying in touch. I also se that you are one of the few that have photos of painters actually painting! Nice work. Just keep putting more up.