A David Creation | About David Chism, Marketing & Creative Director for Small Business

About David Chism

David Chism started “A David Creation” out of a passion to help small businesses grow, be more profitable and become better known to their target clients. David’s background is rooted in small business. Together, his father and uncle ran a high quality painting businesses in San Diego, Chism Brothers Painting. David worked closely with his father in this company.

You can trust that David understands the varied needs of small business because he worked for over a decade in that environment. During this time, David developed skills in the areas of: personnel interviewing/ hiring, production management of crews, estimating, training salesmen, developing marketing budgets and programs, and leveraging technology to help the business.

Some of David’s successes in the small business and construction world include:

David helped Chism Brothers Painting become one of the most well-known and profitable painting companies in all of San Diego.
His sales and marketing skills helped produce a net profit of 11% and a gross profit of 59% in one year.
He contributed to business growth of over 50% and helped continually grow profit margins.
He helped a Christmas Decor lighting franchise grow their new customer base by 40% in 1 Christmas season.
Continually refreshing and growing multiple websites that supported lead generation and marketing.
Successfully developed the branding materials and marketing communications for a small business.
Developed a successful branding and radio campaign on National Public Radio.

David is not just about making a business stand out amongst the crowd and getting more leads, he wants you to make good money in what you do! David is a great coach and support in helping you meet your business goals more efficiently and effectively.

Being involved in the local community and industry forums are important to David. He has been active in an executive training group, has been a board member for the San Diego Chapter of the National Association of the Remodeling Industry (NARI), and is active on several committees of the Painting and Decorating Contractors of America (PDCA). Finally, David is a current board member of the Residential Forum of the PDCA, handling their website and marketing.

Lastly, you will find that David is trained in Interior Design, Graphic Design, Professional Selling (Sandler & Dale Carnegie), Public Speaking (Toastmasters) and is a constant learner in the area of the internet and business marketing.

Contact David today and learn how his passion for growing small businesses can work for you.

Top qualities: Great Results, Personable, High Integrity. If you are looking for qualities that rarely are found in the business world such as honesty, reliability and genuinely concerned about his clients, then David is the right person for you. I have conducted business with him for many years and have no complaints. David is on top of the game with follow up calls and emails. Best of all his is a really nice person. — John Engen, Owner of Unique Walls in San Diego

Caterpillars and Contractors

A butterfly is a very interesting creature. It is a great example of creativity. Creativity can be defined as "seeing something from a different perspective." It does not start as a beautiful butterfly. Instead, it starts out life as an ugly caterpillar.

Caterpillars go through life eating the same thing day after day: life is dull and boring. If the caterpillar did not know that one day something amazing could happen to its body and life, it would just continue to eat, sleep and then slowly perish. But caterpillars are smart little creatures, aren't they? When the time is right, they make a cocoon and begin the long waiting process that results in a dramatic change. God, with His amazing creative hand, transforms that tiny, weird and boring caterpillar into a colorful and elegant-looking butterfly in just a few weeks. The once ugly creature now brings smiles to just about everyone who sees it. fluttering around.

Most small business contractors, especially painters, are like the caterpillar but do not see the possibilities of what they can become if they press on towards achievable goals. They sometimes lack the creativity or the even the desire to change. They are stuck doing the same thing day after day, and think of their business as just a job. My goal as a creative and marketing manager is to help give you guidance and direction that will get your business out of a rut. I will help you organize your marketing and business systems so that it is creative, efficient and successful! Finally, I will make running your company easier than before I started and keep a smile of contentment on your face.