Jun 04
0

How Should You Respond To a Prospect You Just Can’t Serve?

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Responses, like vegetables, are always better fresh than canned.

 

Most quality home improvement contractors are running more leads than they can handle this time of the year. And, when your company gets an abundance of leads, offering a marketing tips for contractorstimely response to inquiries isn’t easy!

Consequently, I typically see an uptick in negative reviews this time of year as well. Consumers are more and more demanding, and expect faster responses than ever before.
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May 24
0

What Should You Be Doing with Your Google My Business Page?

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I often hear this question while working with our clients in the contracting and painting industry: “Where should I be posting on social media?”

I love this question, mostly because it means that the asker knows that “everywhere” isn’t the right answer. You’ve got to plan your social strategy based on your target audience, the level of visibility you can expect, and where your current clients are hanging out online.

More on that another time…

For now, I wanted to share a couple quick tips about a resource I hope you ARE using: your Google My Business page.

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May 07
0

Homeowner Pays Painter To Leave Job

Posted by | Humor, Marketing Advice, Satire | No Comments

Rose Hill, VA-

Joan Slotch hired Paul the Painter 7 weeks ago to paint four rooms in her Rose Hill home.funny painting blog

“I should’ve known it was too good to be true,” Joan says, referencing Paul’s special offer: Paint 1 Room, Get 3 Free. Looking back, Joan also says that the hand-written business card should have been a red flag, as well as the fact that Paul worked out of his sister’s minivan and seemed to only own one brush.

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Apr 18
0

How Important Is “Seen Around Town” Marketing?

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How Signs and Trucks Can Help Grow a Businesslocal marketing tips for contractors

A few years ago, I started working with a painting contractor who got very few leads from his trucks and yard signs. He probably averaged a couple per month at most.

At the time, he had an annual revenue of just under $1.5 million. I believe his lack of Seen Around Town leads were really due to several reasons: his truck lettering and yard signs were hit-and-miss, his crews were not consistently putting up job signs, and his company vehicles had a boring logo that just didn’t stand out. It wasn’t memorable. Read More

Apr 05
0

Painter Spends $878 on “Free” Color Samples for Client

Posted by | Satire | No Comments

PALO ALTO, CA – At Abrush and Beyond Painting, owner Ben Rogers had a simple customer-relations motto: You Want It, You Got It!  “It’s our way of being a good neighbor,” Mr. Rogers always explained.

The customer service of this neighborly painter was put to the test recently, when a client asked for color samples to be painted on their walls. So, how did they do? The customer testimonial says it all!

“Mr. Rogers was exceptional! He came and applied 16 different samples of greige to my living room walls, so I could pick the best one. Then we decided we preferred tan, so he painted us 13 varieties of that. In the end, we really thought white was best. We had trouble deciding on the right white, so Mr. Rogers put 47 options on the wall for us. And it was all free!”

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Mar 26
0

New Product Announcement: Mirror Paint for Gyms!

Posted by | Humor | No Comments

What is the most important piece of equipment in any gym, fitness center, or workout facility? Mirrors, of course! After all, who wants to lift weights or run on a treadmill if you can’t look at yourself while you do it?

Until now, fitness centers had to rely on conventional mirrors, placed on every available wall surface, so that no matter which way their clients looked, they could admire their toned abs and bulky biceps.

“The problem is that mirrors are expensive, and they’re dangerous if they break,” explained gym owner Antonio Golds. Another gym owner, Fabio Cros-Phit, added, “No matter how many mirrors we bought, there were always some spaces we missed.”

Not anymore! ADC Paints is proud to announce our best innovation to date: mirror paint!

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Mar 19
0

A Word About Wearing Vendor-Branded Shirts

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When I was a kid, I loved it when my dad would come home from work and hand me a local paint supplier’s t-shirt. The back would usually have some Hawaiian-style cars, motorcycles, desert, beach, or surf design on it. Frazee Paint, Dunn-Edwards, and Vista Paints were all very popular when I was growing up in San Diego. The shirts were free, so not only did I enjoy wearing them, but my dad’s paint crew would also get in on the action. If they got too much paint or caulk on them, they’d go to the paint store and get another free shirt! Why not? It’s free, right?  Read More

Feb 27
0

2 Things To Do On Your LinkedIn Profile Now

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LinkedIn is a powerhouse for B2B connections. It is owned by Microsoft and is showing signs of growing stronger in the market.

I want you all reading this to do two things on your LinkedIn profile to help make you look more professional in your industry. These are best practices. There is a lot to learn about LinkedIn. I wanted to keep this short and make it easy for you all to commit to these two things. Read More

Feb 18
0

Alternative to Salesforce – Meet Base CRM

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Salesforce continues to be a strong leader in Customer Relationship Management (CRM) for many medium and large companies. I still hear a lot of chatter from companies looking to switch for many reasons. Sometimes it has to do with saving money or that they just need something that is easier to use.

I have used many CRMs over the years to see how they work and recommend the ones I feel are the better choice for my clients and businesses I meet in person or online. I still log in to quite a few platforms to run marketing and sales reports and keep tabs on how CRM programs look and feel. Read More

Feb 16
0

Facebook Is Changing! How Will Your Company Page Be Impacted?

Posted by | Marketing, Marketing Advice, Small Biz Talk | No Comments

If you haven’t heard about it yet, let me be the one to break the news to you.

Facebook is changing in a massive way, and things will never be the same.

To quote the R.E.M. song, it’s the end of the [Facebook] world as we know it. But before you crawl into your social media bunker and wait for impact, we’ve put together a quick overview of what you need to know to survive. 
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