How Important Is “Seen Around Town” Marketing?

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How Signs and Trucks Can Help Grow a Businesslocal marketing tips for contractors

A few years ago, I started working with a painting contractor who got very few leads from his trucks and yard signs. He probably averaged a couple per month at most.

At the time, he had an annual revenue of just under $1.5 million. I believe his lack of Seen Around Town leads were really due to several reasons: his truck lettering and yard signs were hit-and-miss, his crews were not consistently putting up job signs, and his company vehicles had a boring logo that just didn’t stand out. It wasn’t memorable. Read More

Painter Spends $878 on “Free” Color Samples for Client

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PALO ALTO, CA – At Abrush and Beyond Painting, owner Ben Rogers had a simple customer-relations motto: You Want It, You Got It!  “It’s our way of being a good neighbor,” Mr. Rogers always explained.

The customer service of this neighborly painter was put to the test recently, when a client asked for color samples to be painted on their walls. So, how did they do? The customer testimonial says it all!

“Mr. Rogers was exceptional! He came and applied 16 different samples of greige to my living room walls, so I could pick the best one. Then we decided we preferred tan, so he painted us 13 varieties of that. In the end, we really thought white was best. We had trouble deciding on the right white, so Mr. Rogers put 47 options on the wall for us. And it was all free!”

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New Product Announcement: Mirror Paint for Gyms!

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What is the most important piece of equipment in any gym, fitness center, or workout facility? Mirrors, of course! After all, who wants to lift weights or run on a treadmill if you can’t look at yourself while you do it?

Until now, fitness centers had to rely on conventional mirrors, placed on every available wall surface, so that no matter which way their clients looked, they could admire their toned abs and bulky biceps.

“The problem is that mirrors are expensive, and they’re dangerous if they break,” explained gym owner Antonio Golds. Another gym owner, Fabio Cros-Phit, added, “No matter how many mirrors we bought, there were always some spaces we missed.”

Not anymore! ADC Paints is proud to announce our best innovation to date: mirror paint!

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A Word About Wearing Vendor-Branded Shirts

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When I was a kid, I loved it when my dad would come home from work and hand me a local paint supplier’s t-shirt. The back would usually have some Hawaiian-style cars, motorcycles, desert, beach, or surf design on it. Frazee Paint, Dunn-Edwards, and Vista Paints were all very popular when I was growing up in San Diego. The shirts were free, so not only did I enjoy wearing them, but my dad’s paint crew would also get in on the action. If they got too much paint or caulk on them, they’d go to the paint store and get another free shirt! Why not? It’s free, right?  Read More

2 Things To Do On Your LinkedIn Profile Now

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LinkedIn is a powerhouse for B2B connections. It is owned by Microsoft and is showing signs of growing stronger in the market.

I want you all reading this to do two things on your LinkedIn profile to help make you look more professional in your industry. These are best practices. There is a lot to learn about LinkedIn. I wanted to keep this short and make it easy for you all to commit to these two things. Read More

Alternative to Salesforce – Meet Base CRM

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Salesforce continues to be a strong leader in Customer Relationship Management (CRM) for many medium and large companies. I still hear a lot of chatter from companies looking to switch for many reasons. Sometimes it has to do with saving money or that they just need something that is easier to use.

I have used many CRMs over the years to see how they work and recommend the ones I feel are the better choice for my clients and businesses I meet in person or online. I still log in to quite a few platforms to run marketing and sales reports and keep tabs on how CRM programs look and feel. Read More

Facebook Is Changing! How Will Your Company Page Be Impacted?

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If you haven’t heard about it yet, let me be the one to break the news to you.

Facebook is changing in a massive way, and things will never be the same.

To quote the R.E.M. song, it’s the end of the [Facebook] world as we know it. But before you crawl into your social media bunker and wait for impact, we’ve put together a quick overview of what you need to know to survive. 
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Elderly Painting Contractor Shocked to Find that “50 Shades of Gray” Is Not a Color Documentary

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Little Rock, AR – After the local Blockbuster stopped renting VHS tapes, elderly painter Thomas Jones took to renting DVD’s from Redbox. Last Friday, according to a confidential source, Mr. Jones scanned the available titles, and chose “50 Shades of Gray,” planning to watch it with his wife, Martha.

It wasn’t the date night they had pictured…

“Martha and I had been arguing about whether greige is a real color, and we thought this would settle it,” mused Jones, obviously shaken by the experience. “I was hoping they would feature my favorite shade of gray.”

Martha confided to us in a frail voice, “Tom has always been partial to Ocean Haze, and I love Granite Cliffs, but they never mentioned either color.”

“I can’t believe people watch this trash,” continued Jones. “They never even mentioned that gray isn’t a real color!”

Responding on Facebook Messenger

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All my customers have a Facebook Business Page. Over the years I have seen a few prospects and customers of my clients reach out completely through Facebook, using the Facebook Messenger. This past year, I’ve seen consumers use the messaging feature even more on Facebook as well as other platforms: LinkedIn, Yelp, Angie’s List, and so forth. The goal if you accept messages on your Facebook page should be to make it easy for consumers to get in touch with you.

The problem with this, however, can be two-fold:

  1. It really is hard to keep up and reply to these messages in a timely manner.
  2. A lot of companies don’t get notified that they received a message and don’t reply at all! Read More

Painting Crew Arrested for Arriving Before 8:00 AM

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Loma Linda, CA – At 7:25 this morning, police responded to a call from a groggy homeowner who claimed that “a bunch of men with weapons” were outside his home. The SWAT team was mobilized and the whole block was cordoned off by police, when a chopper circling overhead discovered the source of the disturbance. It was a painting crew, and their “weapons” were merely paint sprayers. Read More

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