What If I Only Want Uber-Wealthy Web Leads?

Posted by | Marketing Advice | No Comments

Wouldn’t it be nice if most of the leads you received from your contracting website were from your target audience only? If your website already does well in the local search, chances are you are getting a pretty decent number of web inquiries during the spring and summer months. Unfortunately, it is very likely that a good portion of the leads are not ones you were hoping for, especially ones from the uber-wealthy audience. Read More

Examples of Short Contractor Videos

Posted by | Marketing Advice, Small Business Solutions | 6 Comments

In this post, I am doing something a bit different. I have talked to many of my clients over the years on using video in their marketing. This can be a tough one for many of you reading this to swallow. So what I’ve done is tried to make this a bit easier for you. I have linked up a number of different types of videos used by others in the industry (and similar industries). Read More

Is Branding Only for Large Companies?

Posted by | Marketing Advice | One Comment

brandadcIf you own a small to medium size contracting business, chances are you have heard marketing professionals tell you that you need to build your brand or invest in branding your company. Hearing that you need to “do” marketing to build your brand does not sound good to most of you, because you are thinking, “Yeah but I need my phone to ring today!” I am right there with you. Getting that phone to ring is the lifeblood of our businesses, right? If that phone is not ringing, my guys are not working! Read More

GuildQuality for 3rd Party Reviews and Customer Feedback

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guildmasterI have known about GuildQuality for a number of years now, and I really do like what they are doing in the contracting market. Online reviews have become more and more popular but getting those online reviews have been a real pain for many contractors, so I have a growing number of customers now using and enjoying the features GuildQuality has to offer. Some of you might be familiar with a couple of their competitors: Customer Lobby & DemandForce. Read More

No Problem vs My Pleasure

Posted by | Marketing Advice | 3 Comments

Blog-no problem-vs-my-pleasureThis AM I was grabbing some groceries at our local Wegmans when the cashier came over to help put the bags into my cart after the transaction was finished. I could have handled it myself, but I appreciated the initiative. I thanked the lady who then replied, “no problem!” Read More

How Exercise Can Help Grow Your Business

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How-Exercise-Can-Help-Grow-Your-Business-HeaderA few years ago, I heard Kevin Nolan (Nolan Painting) give a brief talk about how a regular exercise plan helped him in his business. He would go on an early morning run before his morning business meetings. Kevin explained that he was more alert, creative and focused during the first few hours of those important meetings. By lunch time, his endorphins were back to “normal” levels. In order to get a second dose, he would have to go on a midday walk or run, which was not always possible. So he determined to use the mornings for his most productive times to work on growing his business. Read More

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