People are doing more online shopping for gifts, toys, and holiday specials than they are for painting services. Nearly across the board our painting clients are feeling that seasonal dip in leads.
So, what can you do?
Here’s a snapshot of a few successful strategies.
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It’s very easy these days to share images you find interesting on social media or your company blog. In fact, it can be a little TOO easy… If you are using images for business purposes, you just need to be especially careful about what you are sharing and make sure you have the proper license.
Unfortunately, I have my own cautionary tale from this past month to share… I hope this helps prevent you from any sort of photo licensing/usage headaches!
While working for my dad’s painting company in San Diego (many, many years ago), I once received an estimate request from a prospect through our website, and noticed that he had an unusual first name. I also noticed that he sent the request through his Blackberry, so I knew he was reasonably tech-savvy.
So, I did what any curious guy would do: I Googled him. And, it turned out he was the former CEO of several large, recognizable companies.
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Have you noticed that more and more companies are using Facebook Messenger to communicate?
Larger corporations, including Verizon Wireless, Comcast, and Sonos, for example, use Facebook Messenger to offer support directly to their customers. I am definitely one of those guys who use this easy and convenient tool as often as possible. Most of the time, I get a quick response! Read More
David and I have been receiving more and more requests for help with hiring efforts. From California to New York, Alabama to Oregon, painting companies need quality applicants, and many needed them YESTERDAY.
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There are a plethora of productivity apps available on the market. In fact, just about all the big players out there have their own apps to help you get things done and remember the little details of life.
Over the years I have tried dozens of these options, always on the hunt for the ever-elusive “perfect app!”
Well, I have yet to find it.
After 3 fruitless months trying to convince young people at local high schools and colleges to explore a painting career, Elsie Hobbs, business manager at Pristine Painting, had a unique idea.
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Most quality home improvement contractors are running more leads than they can handle this time of the year. And, when your company gets an abundance of leads, offering a 
timely response to inquiries isn’t easy!
Consequently, I typically see an uptick in negative reviews this time of year as well. Consumers are more and more demanding, and expect faster responses than ever before.
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I often hear this question while working with our clients in the contracting and painting industry: “Where should I be posting on social media?”
I love this question, mostly because it means that the asker knows that “everywhere” isn’t the right answer. You’ve got to plan your social strategy based on your target audience, the level of visibility you can expect, and where your current clients are hanging out online.
More on that another time…
For now, I wanted to share a couple quick tips about a resource I hope you ARE using: your Google My Business page.
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