Popular CRM Options for Contractors

Posted by | Marketing Advice | No Comments

It is time for another update of popular cloud-based customer relationship management (CRM) programs that have continued to be popular for the contracting market. There are literally hundreds of options out there. I will list them in no particular order except the first 5 or 6 I’ve had more experience in testing or using. If you are a contractor (home improvement business) and would like to add your favorite CRM to the list, please do so in the comment section. Read More

Pipeline Deals CRM Essential Update

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Most of my painting clients settled on Pipeline Deals CRM several years back. It is a simple CRM that just works. This short post is mainly for those already using Pipeline Deals or for a few of you looking for an easy to use cloud CRM.

When you login to Pipeline Deals you will go to the home screen which is a dashboard. The dashboard had a lot of different items to update you on such as upcoming agenda items, task, sales update and so forth. To be honest, the dashboard was not something I used much or had users telling me they found much value. Read More

Fall and Winter Planning Begins Now

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I was just telling my wife yesterday that I wish the month of July would standstill for a little while longer. Now that it is August means that school starts in just a few weeks for many of our kids. August is also the month when many Americans make a last minute ditch for vacation and put home improvement on the backburner.

So how can painters, builders and other home improvement trades use their time wisely in the month of August? You got it: Start the fall and winter marketing planning now.  Read More

When Trying To Connect On LinkedIn, Don’t Do This…

Posted by | Small Biz Talk | 2 Comments

Dear LinkedIn Connection,

I received your request to connect with me here on LinkedIn. I normally review each request before approving the connection. My first few years on LinkedIn, I thought it was best practice to connect with as many people as possible. It seemed as though the aggressive LinkedIn users were doing the same thing. Why not follow “best practices”, eh? Perhaps that was an okay technique early on. It at least made my profile look more impressive! Read More

Business desk concept - SOCIAL MEDIA

Which Social Media Channels Should My Business Be On?

Posted by | Guest Post | No Comments

This is a question I get frequently from my clients. The honest answer is that not every business needs to be active on every social profile. So how do you know where to invest your time and valuable marketing dollars?

To begin, I’d like to define a social media channel.

According to Whatis.com, social media can be defined as any “online communications channel dedicated to community-based input, interaction, content-sharing and collaboration.” Read More

Tip: How To Increase Customer Online Reviews

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CBP-ReviewsIncreasing your online reviews, especially on Google Maps, can help consumers find you easier online? It is best practice to not just rely on Google reviews, but it also does not hurt to continue to increase the number of reviews you have on Google. I normally suggest contractors focus on Google, Yelp and Houzz. Facebook can also be a good idea if you want to add a 4th source. Read More

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