Can Your Business Thrive If You Do Not Market?

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Over the years I have seen many painting and contracting companies stay the same size and struggle to survive: stay in business and not make enough money. I don’t know about you, if I am not making money in my business and working just to pay the bills, I do not want the stress to stay in business. That is survival mode! I don’t want to survive in my business. I and most business owners want to thrive. We want to make money and provide a quality business we are proud to serve up to our customers and hopefully pass on to someone else or sell someday. Read More

Is This True: Having a CRM is Essential for a Small Business?

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I recently heard a marketing consultant, during one of his lectures, tell his audience that it was not essential to have a CRM for one’s painting (insert your industry) business. This statement was made because someone in the audience asked him what CRM he recommended. The marketer did not recommend a CRM and just said, “I do not care what you use for a CRM…Excel would work fine or even a pencil and a pad.” Read More

Basecamp 3 for Communicating with Your Team

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Those of you who currently work with me or have in the past know I use Basecamp for project management. I was introduced to Basecamp around 10 years ago by my web developer, David Guy. In all the years since I started using Basecamp and all the other programs I have tried, I am still using Basecamp to communicate with my team and clients. It is one of the reasons my staff rarely drops the ball on a task. Last fall, Basecamp introduced a completely revamped platform that they named Basecamp 3 (aka BC3). The two previous platforms are still available and are called Basecamp Classic and Basecamp 2. Read More

How Much Should a Painting Company Spend on Marketing?

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November and December are my two busiest months for helping my clients plan for the following business year (when it comes to marketing). Most of my clients have a business coach who helps them with the overall business plan for each year, including a marketing budget number. The budget number that the business consulting firm(s) gives to a painting business can and does vary quite a bit based on a number of factors. Read More

Pipeline Deals CRM Integrates with Quickbooks and More

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I have been a fan of Pipeline Deals CRM for quite a few years now. It is one of the simplest and easiest ways to use CRMs for small businesses, especially contractors. The majority of the painting clients I work with are using Pipeline Deals. It does not have all the features of some of the more complex programs out there such as: Salesforce, Zoho, Base, to name a few. I pretty much think that most CRMs on the market have a place. There is room for a lot of competition. So when I write about Pipeline, it does not mean it is the best CRM for a contractor. It really depends on a number of factors and what the company really wants a CRM to do! Read More

How Much Does It Cost To …

Posted by | Marketing Advice, Small Biz Talk | 6 Comments

Where I live in Maryland, most homeowners  have asphalt driveways, not concrete. I have one as well!  It starts out as a single driveway (for 1 car) and ends up at the garage accommodating two cars. For a while now, I have been thinking that I’d like to expand my driveway to fit more cars and make it easier to get in and out. But I had no idea what it would cost to do this sort of project. Is this a $3,000 project or a $10,000 project? Because this is not my line of work, I decided to go online to see what the World Wide Web had to say about it.  I asked Google: “What does it cost to repave a typical driveway?”  Read More

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