I sometimes see contractors who are busy getting new business using a number of different methods, which tends to cost a lot of money: Google Adwords, Home Advisors, Yelp Advertising, Angie’s List, and so forth. Some of these methods can quickly get leads in the door if you really need them. Yet the one thing that is missing from using these forms of marketing is the consistent branding of your business in the areas you want to work. Read More
To some of you reading this post, you might think this is a no brainer. Yet, I have been asked the question, hence the blog post.
Note: I am pretty certain Apple will be releasing the 2nd generation of the Apple Watch sooner than we think. So this post might get old real quick. On the other hand, my opinion might stay the same even after the next Apple Watch release. Read More
Managing the scheduling of painting or remodeling projects can be a real juggling act. When I was active in my family’s painting business, the schedule seemed to adjust and change daily. Sometimes, the headaches happened when a crew called last minute and said they were not finished on a Friday and needed 2 more hours on Monday morning to finish up, and they did not call their next project to let them know they would not be there Monday morning. Without the right technology, a home improvement schedule can be one of the most painful parts of running a business. Read More
Can you run a small service business without a Customer Relationship Management (CRM) program?
Of course you can. This might be you reading this post. You might even be making money without a CRM. Life might be simple and easy for you not having all this software and tracking features. Yet, I encourage you to read on. Read More
Wouldn’t it be nice if most of the leads you received from your contracting website were from your target audience only? If your website already does well in the local search, chances are you are getting a pretty decent number of web inquiries during the spring and summer months. Unfortunately, it is very likely that a good portion of the leads are not ones you were hoping for, especially ones from the uber-wealthy audience. Read More
In this post, I am doing something a bit different. I have talked to many of my clients over the years on using video in their marketing. This can be a tough one for many of you reading this to swallow. So what I’ve done is tried to make this a bit easier for you. I have linked up a number of different types of videos used by others in the industry (and similar industries). Read More
If you own a small to medium size contracting business, chances are you have heard marketing professionals tell you that you need to build your brand or invest in branding your company. Hearing that you need to “do” marketing to build your brand does not sound good to most of you, because you are thinking, “Yeah but I need my phone to ring today!” I am right there with you. Getting that phone to ring is the lifeblood of our businesses, right? If that phone is not ringing, my guys are not working! Read More
I have known about GuildQuality for a number of years now, and I really do like what they are doing in the contracting market. Online reviews have become more and more popular but getting those online reviews have been a real pain for many contractors, so I have a growing number of customers now using and enjoying the features GuildQuality has to offer. Some of you might be familiar with a couple of their competitors: Customer Lobby & DemandForce. Read More
I am going to let you in on a little secret. What you charge to paint someone’s home, fix a leaky pipe, or remodel a kitchen is not top secret. In fact, it never has been! I know you do not want your competitors to know your hidden talents, but the fact of the matter is this: If a competitor wants to know what you charge for your services, they will find a way. Read More