Live Broadcasting For Your Business

Posted by | Marketing Advice | 2 Comments

We have all seen a few bad, if not plain nasty, customer reviews online in the last decade. Some of you reading this have thick skin and do not let them bother you. It’s great if you can do that! However, it’s really become a problem in our society – consumers can be very bold online when they do not have to face those whom they are criticizing. Can you imagine one of these customers coming up to you and telling you to your face that it was the worst painting experience of their life? No, most of the time, your customers will smile when you ask how everything went and say, “Oh it was fine…nice job.” Then they will find one little thing wrong and tell the whole world that’s hidden behind their monitor! Read More

How Much Should a Painting Company Spend on Marketing?

Posted by | Marketing Advice | 2 Comments

November and December are my two busiest months for helping my clients plan for the following business year (when it comes to marketing). Most of my clients have a business coach who helps them with the overall business plan for each year, including a marketing budget number. The budget number that the business consulting firm(s) gives to a painting business can and does vary quite a bit based on a number of factors. Read More

Pipeline Deals CRM Integrates with Quickbooks and More

Posted by | Marketing Advice | No Comments

I have been a fan of Pipeline Deals CRM for quite a few years now. It is one of the simplest and easiest ways to use CRMs for small businesses, especially contractors. The majority of the painting clients I work with are using Pipeline Deals. It does not have all the features of some of the more complex programs out there such as: Salesforce, Zoho, Base, to name a few. I pretty much think that most CRMs on the market have a place. There is room for a lot of competition. So when I write about Pipeline, it does not mean it is the best CRM for a contractor. It really depends on a number of factors and what the company really wants a CRM to do! Read More

How Much Does It Cost To …

Posted by | Marketing Advice, Small Biz Talk | 5 Comments

Where I live in Maryland, most homeowners  have asphalt driveways, not concrete. I have one as well!  It starts out as a single driveway (for 1 car) and ends up at the garage accommodating two cars. For a while now, I have been thinking that I’d like to expand my driveway to fit more cars and make it easier to get in and out. But I had no idea what it would cost to do this sort of project. Is this a $3,000 project or a $10,000 project? Because this is not my line of work, I decided to go online to see what the World Wide Web had to say about it.  I asked Google: “What does it cost to repave a typical driveway?”  Read More

Marketing Mistake – Setting Aside Your Core Values

Posted by | Marketing Advice | No Comments

This post was inspired by a recent email I received from a friend and reader of my blog after a recent post I wrote. I shared a video that had some valuable tips for marketing. There was, however, a problem with the video I “highly recommended” people watch. It contained a bit of profanity, and I did NOT warn my readers about it. At the very least, I should have warned people that the guy used profanity to get his message across and to watch the video at their own risk. Read More

The Problem With Raising the Minimum Wage

Posted by | Marketing Advice | 2 Comments

This post was inspired by the most recent debates about raising the minimum wage in our country to $15 an hour. I think both liberals and conservatives, who are not as familiar with small business, might just be in favor of raising the wage. I think I know why! This is just my theory, they have (in many cases) not had the opportunity to run a small business, especially a contracting business. They also show compassion for those making very little money, and I applaud them for wanting to see people make more money and have a future! Read More

Is it Worth Upgrading to the 6s or 6s Plus This Fall

Posted by | Cool Software | No Comments

It is never a necessity of life to upgrade to the latest and greatest smartphone on the market, even if it is as flashy and cool as the Apple iPhone. 

Yet phone carriers and Apple themselves are making it easier than ever to get consumers to upgrade to their new 6s or the 6s Plus. They are doing this by allowing everyone to just make monthly payments. So that sounds enticing, right?  Read More

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