- Do people still listen to the radio?*
- I’m too small to advertise on the radio! I can’t afford it.
- I don’t even like the radio, and ignore the commercials anyway.
- Nah, I don’t like that station!
These are just some of the comments and questions I’ve heard from my home improvement clients over the years. Deciding whether or not to pull the trigger on radio advertising isn’t easy, and the price tag often is a tough pill to swallow.
So, is it really worth it?Read More
During a boom season, it can be too easy to get distracted, get complacent, and coast… Don’t let up. Take advantage of the time, and get in the best position possible.Read More
I’ll never forget this past year…
Just 12 months ago I was sitting in an all-day business meeting when my phone and computer started to light up with customers wanting to talk to me about canceling, pausing, or adjusting their marketing services. I wrote about that experience, and my first few months of the lockdown, in this blog post: Embracing Uncertainty. I’m sure you have your own moments that you can clearly recall, when the world as we knew it seemed to grind to a sudden halt.Read More
Following a long overdue update, Google My Business has made their chat feature user-friendly and practical. Make sure you aren’t missing out!Read More
First, just a quick heads-up: this post is written primarily for the painting contractor audience. If you run another type of home improvement business, I do hope you’ll glean a few benefits as well.Read More