I’ve had many, many interactions over the years with business owners who are excellent craftsmen, but struggle to make a living running a home improvement business.
They do good work, offer fantastic services, and appear to be doing all the right things. So, what’s missing?
Read MoreAs a contractor, regardless of whether you’re in the roofing, painting, or remodeling industry, we know you’re always thinking a season or two ahead. And if you aren’t, you really should be.
Right now our clients across the country are prepping for winter, particularly in those areas that are most impacted by inclement weather. While you might assume that’s a problem only for those on the east coast, it really tends to hit our west coast friends too. After all, weeks of rain can halt production, creating similar issues to those facing snow and ice.
Bad weather is bad for business, no matter where you live!
So, what can you do about it?
Before we start unpacking the title of this blog, let’s take a look at a Google Review horror story. And it’s a true story, unfortunately.
If you’ve read any of my articles or talked to me in person, you know how passionate I am about contractors taking quality video and photos of their work.
There are many reasons why every contractor should be doing this, and it’s not always just about getting the phone to ring. In fact, as I write this post, my customers are swamped with leads. When that’s the case, the temptation is to stop taking pictures and pull way back on marketing.
A lot of our clients get stuck on video. Whether it’s stage fright, busyness, lack of equipment/know-how, or just a tight budget, they simply don’t make it happen.
Can you relate?
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Two weeks after purchasing their first home, new homeowners Flynn and Morgan Trenchman are still waiting for HGTV to arrive. Their morale is high, but certainly has begun to deteriorate.
Read MoreThere is a HUGE labor shortage in the trades! We need to celebrate the trades more effectively, and offer a more diverse workforce as well…
Some people do really well with Facebook Messenger, and others don’t. What are they doing differently???
As you may already know, I literally grew up in the painting industry. Over the decades (including 20+ years as an adult working and observing behind the scenes), I have seen my fair share of salespeople selling millions upon millions in painting projects each year.
I’ve seen many contractors over the years write hefty checks to print publications, specialized internet marketing vendors, and even me in the hopes that just by writing the check and stepping back, the leads will come and change their business.
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