5 Hiring Tips for Contractors: Finding and Keeping Great People!
Posted by David Chism | Marketing Advice, Small Biz Talk | No Comments
Can you afford to have a live person answer every call during business hours? The question might actually be, can you afford not to?
Read MoreIs Radio Advertising Worth It for Contractors???
Posted by David Chism | Marketing Advice | No Comments
- Do people still listen to the radio?*
- I’m too small to advertise on the radio! I can’t afford it.
- I don’t even like the radio, and ignore the commercials anyway.
- Nah, I don’t like that station!
These are just some of the comments and questions I’ve heard from my home improvement clients over the years. Deciding whether or not to pull the trigger on radio advertising isn’t easy, and the price tag often is a tough pill to swallow.
So, is it really worth it?
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Are You Busy? Awesome! Play It Smart, and Don’t Let Up On Your Marketing
Posted by David Chism | Marketing Advice | No CommentsDuring a boom season, it can be too easy to get distracted, get complacent, and coast… Don’t let up. Take advantage of the time, and get in the best position possible.
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Wrapping your company vehicles is a cost-effective way to ramp up your local brand recognition. Just make sure you do it right!
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Post-Pandemic Reflections: Things I Can’t Afford To Forget
Posted by David Chism | Marketing Advice | No CommentsI’ll never forget this past year…
Just 12 months ago I was sitting in an all-day business meeting when my phone and computer started to light up with customers wanting to talk to me about canceling, pausing, or adjusting their marketing services. I wrote about that experience, and my first few months of the lockdown, in this blog post: Embracing Uncertainty. I’m sure you have your own moments that you can clearly recall, when the world as we knew it seemed to grind to a sudden halt.
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What’s the Updated Google My Business Chat Feature, and How Should You Use It?
Posted by David Chism | Marketing Advice | No CommentsFollowing a long overdue update, Google My Business has made their chat feature user-friendly and practical. Make sure you aren’t missing out!
Read MoreHiring a Painting Estimator? You Need a Prospector, Not an Order-Taker
Posted by David Chism | Marketing Advice | No Comments
First, just a quick heads-up: this post is written primarily for the painting contractor audience. If you run another type of home improvement business, I do hope you’ll glean a few benefits as well.
Read MoreDavid’s Marketing and Tech Blog
