When Trying To Connect On LinkedIn, Don’t Do This…

Posted by | Small Biz Talk | 2 Comments

Dear LinkedIn Connection,

I received your request to connect with me here on LinkedIn. I normally review each request before approving the connection. My first few years on LinkedIn, I thought it was best practice to connect with as many people as possible. It seemed as though the aggressive LinkedIn users were doing the same thing. Why not follow “best practices”, eh? Perhaps that was an okay technique early on. It at least made my profile look more impressive! Read More

Which Social Media Channels Should My Business Be On?

Posted by | Guest Post | 2 Comments

This is a question I get frequently from my clients. The honest answer is that not every business needs to be active on every social profile. So how do you know where to invest your time and valuable marketing dollars?

To begin, I’d like to define a social media channel.

According to Whatis.com, social media can be defined as any “online communications channel dedicated to community-based input, interaction, content-sharing and collaboration.” Read More

Tip: How To Increase Customer Online Reviews

Posted by | Marketing Advice | 2 Comments

CBP-ReviewsIncreasing your online reviews, especially on Google Maps, can help consumers find you easier online? It is best practice to not just rely on Google reviews, but it also does not hurt to continue to increase the number of reviews you have on Google. I normally suggest contractors focus on Google, Yelp and Houzz. Facebook can also be a good idea if you want to add a 4th source. Read More

Should a Contractor Advertise with Amazon Home Services

Posted by | Marketing Advice | 2 Comments

Amazon has decided to compete with companies like Porch, Angie’s List, Houzz, and Yelp by offering its own home improvement lead generation service for its loyal members. This really makes a lot of sense for Amazon, since they are the best at knowing their customer’s buying behaviors. I think this can be a real blessing for certain service providers. Yet, I also think it can have a real negative effect on certain home improvement contractors.  Read More

Can Your Business Thrive If You Do Not Market?

Posted by | Marketing Advice | No Comments

Over the years I have seen many painting and contracting companies stay the same size and struggle to survive: stay in business and not make enough money. I don’t know about you, if I am not making money in my business and working just to pay the bills, I do not want the stress to stay in business. That is survival mode! I don’t want to survive in my business. I and most business owners want to thrive. We want to make money and provide a quality business we are proud to serve up to our customers and hopefully pass on to someone else or sell someday. Read More

Is This True: Having a CRM is Essential for a Small Business?

Posted by | Marketing | No Comments

I recently heard a marketing consultant, during one of his lectures, tell his audience that it was not essential to have a CRM for one’s painting (insert your industry) business. This statement was made because someone in the audience asked him what CRM he recommended. The marketer did not recommend a CRM and just said, “I do not care what you use for a CRM…Excel would work fine or even a pencil and a pad.” Read More

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