Should a Contractor Advertise with Amazon Home Services

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Amazon has decided to compete with companies like Porch, Angie’s List, Houzz, and Yelp by offering its own home improvement lead generation service for its loyal members. This really makes a lot of sense for Amazon, since they are the best at knowing their customer’s buying behaviors. I think this can be a real blessing for certain service providers. Yet, I also think it can have a real negative effect on certain home improvement contractors.  Read More

Can Your Business Thrive If You Do Not Market?

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Over the years I have seen many painting and contracting companies stay the same size and struggle to survive: stay in business and not make enough money. I don’t know about you, if I am not making money in my business and working just to pay the bills, I do not want the stress to stay in business. That is survival mode! I don’t want to survive in my business. I and most business owners want to thrive. We want to make money and provide a quality business we are proud to serve up to our customers and hopefully pass on to someone else or sell someday. Read More

Is This True: Having a CRM is Essential for a Small Business?

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I recently heard a marketing consultant, during one of his lectures, tell his audience that it was not essential to have a CRM for one’s painting (insert your industry) business. This statement was made because someone in the audience asked him what CRM he recommended. The marketer did not recommend a CRM and just said, “I do not care what you use for a CRM…Excel would work fine or even a pencil and a pad.” Read More

Basecamp 3 for Communicating with Your Team

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Those of you who currently work with me or have in the past know I use Basecamp for project management. I was introduced to Basecamp around 10 years ago by my web developer, David Guy. In all the years since I started using Basecamp and all the other programs I have tried, I am still using Basecamp to communicate with my team and clients. It is one of the reasons my staff rarely drops the ball on a task. Last fall, Basecamp introduced a completely revamped platform that they named Basecamp 3 (aka BC3). The two previous platforms are still available and are called Basecamp Classic and Basecamp 2. Read More

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