Basecamp 3 for Communicating with Your Team

Posted by | Marketing Advice | No Comments

Those of you who currently work with me or have in the past know I use Basecamp for project management. I was introduced to Basecamp around 10 years ago by my web developer, David Guy. In all the years since I started using Basecamp and all the other programs I have tried, I am still using Basecamp to communicate with my team and clients. It is one of the reasons my staff rarely drops the ball on a task. Last fall, Basecamp introduced a completely revamped platform that they named Basecamp 3 (aka BC3). The two previous platforms are still available and are called Basecamp Classic and Basecamp 2. Read More

How Much Should a Painting Company Spend on Marketing?

Posted by | Marketing Advice | 3 Comments

November and December are my two busiest months for helping my clients plan for the following business year (when it comes to marketing). Most of my clients have a business coach who helps them with the overall business plan for each year, including a marketing budget number. The budget number that the business consulting firm(s) gives to a painting business can and does vary quite a bit based on a number of factors. Read More

Pipeline Deals CRM Integrates with Quickbooks and More

Posted by | Marketing Advice | No Comments

I have been a fan of Pipeline Deals CRM for quite a few years now. It is one of the simplest and easiest ways to use CRMs for small businesses, especially contractors. The majority of the painting clients I work with are using Pipeline Deals. It does not have all the features of some of the more complex programs out there such as: Salesforce, Zoho, Base, to name a few. I pretty much think that most CRMs on the market have a place. There is room for a lot of competition. So when I write about Pipeline, it does not mean it is the best CRM for a contractor. It really depends on a number of factors and what the company really wants a CRM to do! Read More

How Much Does It Cost To …

Posted by | Marketing Advice, Small Biz Talk | 6 Comments

Where I live in Maryland, most homeowners  have asphalt driveways, not concrete. I have one as well!  It starts out as a single driveway (for 1 car) and ends up at the garage accommodating two cars. For a while now, I have been thinking that I’d like to expand my driveway to fit more cars and make it easier to get in and out. But I had no idea what it would cost to do this sort of project. Is this a $3,000 project or a $10,000 project? Because this is not my line of work, I decided to go online to see what the World Wide Web had to say about it.  I asked Google: “What does it cost to repave a typical driveway?”  Read More

Marketing Mistake – Setting Aside Your Core Values

Posted by | Marketing Advice | No Comments

This post was inspired by a recent email I received from a friend and reader of my blog after a recent post I wrote. I shared a video that had some valuable tips for marketing. There was, however, a problem with the video I “highly recommended” people watch. It contained a bit of profanity, and I did NOT warn my readers about it. At the very least, I should have warned people that the guy used profanity to get his message across and to watch the video at their own risk. Read More

The Problem With Raising the Minimum Wage

Posted by | Marketing Advice | 2 Comments

This post was inspired by the most recent debates about raising the minimum wage in our country to $15 an hour. I think both liberals and conservatives, who are not as familiar with small business, might just be in favor of raising the wage. I think I know why! This is just my theory, they have (in many cases) not had the opportunity to run a small business, especially a contracting business. They also show compassion for those making very little money, and I applaud them for wanting to see people make more money and have a future! Read More

Schedule your free 30 minute marketing call. Contact David Today!