Burned Out With Social Media

Posted by | August 02, 2011 | Marketing Advice, Small Biz Talk | 4 Comments

I’ve been noticing in the past few months that a number of service companies are getting burned out with web marketing, blogging and (especially) Facebook, Twitter and Linkedin. Don’t get me wrong, I realize that it is a lot of work and things to juggle. A few years ago, you could put a blog or a post on auto pilot, sit back and let the leads come pouring in. Those days are over. The fad of social media seems to be settling down a little, but it still is a reality that will be around for years to come. Social media is relational, through and through. It was never meant to be put on auto pilot and today, more than ever, it still is a powerful tool to use in your business. Don’t give up on it yet. I am just here to tell you that it takes work–hard work. Social media should complement the other changes you’ve had to make in recent years. I’m hoping the changes you made were what I believe is crucial: better customer engagement and service. Customers may not comment on your blogs or share your photos with all their friends, but they do see you on the web if you are giving them great content. It is a way to engage and have a good brand online.

Without further ado, I’d like to stop and let Chris Brogan’s excellent blog take over. Chris recently wrote a blog called “Social Media Fatigue.” He encourages his readership to wake up and use social media as a tool and think of creative ways to stay the course. Read Chris’s Blog and let me know what you think.

About David Chism

David Chism started his business out of a passion to help small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, the latest gadgets, marketing ideas, personal thoughts on small business and more.

4 Comments

  • Scott Avery says:

    David I agree. The biggest thing that a lot of guys come to expect is that just being on social media will make them gain leads and their always pushing content instead of being interesting. It would be interesting for you to write a little tutorial on how to set up and manage feeds on Facebook so that you can make specific audiences. I think part of my fatigue with FB sometimes is that all of the blabbermouths “wash out” all of the interesting people in my wall.

  • John Stahl says:

    David, Good point. I think burn out is a bigger issue of priority management and taking time out. We tend to loose perspective when we over-work. Wearing the multiple hats of a business owner can quickly move us toward burn out. Learning to delegate tasks and put systems in place removes the funnel ( everything going through the owner in order to get done). Successful business owners take time to slow down and focus on what’s working and what’s not. Facing and accepting our limitations is a challenge for many of us.

  • David says:

    @John Stahl
    John, you hit the nail on the head! It is hard for owners to delegate, especially with the economy the way it has been. Social Media can be delegated to multiple people within the company but needs to be embraced and approved (or encouraged) by the owner. If he/she gets burned out…it will fail. Social media is a relationship. Some people forget that. It is a tool and should be used.

  • David says:

    @Scott Avery
    Scott, I think you have a point. Let me think about how to do this tutorial. I’ll get your feedback before I submit something.

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