Marketing Advice

When Should You Hire Painters

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Let’s be honest. You typically hire painters when you’re swamped. Right? You filled up your pipeline and have 8 weeks worth of work on the board. You put your hand on your head and say to your team, “We need to hire some painters! Let’s get to it!”

Most painters are very busy when the economy is strong. Right now, this is definitely the case; especially since we’re entering into the late spring months. Is it easier or more difficult to find painters when they’re all busy? It’s much more difficult. All the good painters are working right now — or at least should be working. Read More

Giving Ballpark Figures on an Estimate Call

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I got a quote to replace my sliding back door with a new unit. I asked the guy doing the estimate a fairly simple question, and it will sound familiar to all you estimators out there! “I know you have to work up the numbers back at the shop, but do you think it will cost more than $2k or less than $2k for a ballpark.” Fair question, right? I did not want to waste his time…as I had a budget figure in my head. Read More

Why Basecamp is Better Than Yammer

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Internal Communication with Your Team

How do you communicate in your company? Do you rely on text messaging, email, calling one another, or an internal communication (social network)? We have many different ways to communicate these days with friends, family and coworkers thanks to popular sites such as Facebook. Those sites make it more fun and very easy, right? Now, with that in mind, I wanted to do a bit of a technical article talking about internal communications between your team members. Let’s look into why this type of communication is important, mention of some of the products on the market (specifically: Yammer) that do this sort of thing and then round it out with my favorite program and why I recommend it for the home improvement industry. Read More

Why Is It Important to Keep Getting More Online Reviews

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Online reviews have been around for well over a decade now. It grew in popularity thanks to services like Amazon.com. It then began to find a place in the home improvement industry, especially in Google’s local search and services like Yelp. Consumers are relying less and less on what their neighbor’s think about a service provider and putting more faith in the reviews they see and read about online. Can you blame them? Most of us don’t connect much with our neighbors anymore. We whip out our smartphone to do our research now!  Read More

Why is a Customer Relationship Management Tool Necessary for my Painting Company?

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It is absolutely crucial for every painting company to use a Customer Relationship Management (CRM) tool. If you want to grow your business, increase revenue, and build valuable customer relationships, you need to start using a Customer Relationship Management (CRM) tool. Painting companies who do not use a CRM to it’s full capacity can really struggle, should the economy turn. Another major benefit is if you keep very good records of your prospects, leads and customers, your business will be sellable and worth more than a company that does not keep good records. By taking advantage of key features in a good CRM, I guarantee your painting company will successfully grow business. Read More

Popular CRM Options for Contractors

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It is time for another update of popular cloud-based customer relationship management (CRM) programs that have continued to be popular for the contracting market. There are literally hundreds of options out there. I will list them in no particular order except the first 5 or 6 I’ve had more experience in testing or using. If you are a contractor (home improvement business) and would like to add your favorite CRM to the list, please do so in the comment section. Read More

Pipeline Deals CRM Essential Update

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Most of my painting clients settled on Pipeline Deals CRM several years back. It is a simple CRM that just works. This short post is mainly for those already using Pipeline Deals or for a few of you looking for an easy to use cloud CRM.

When you login to Pipeline Deals you will go to the home screen which is a dashboard. The dashboard had a lot of different items to update you on such as upcoming agenda items, task, sales update and so forth. To be honest, the dashboard was not something I used much or had users telling me they found much value. Read More

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