Face to Face is Still Better Than Social Media
Facebook, Google +, Youtube, LinkedIn and Blogs all have their place in today’s marketing world. If your company is not on any of these networks, you need to be! Social networking is here to stay, and it’s still building deeper, stronger roots. In the past couple of months, though, I have been evaluating how I gain and keep my clients. I looked at my monthly client list recently and realized that I’ve met every client personally: Yes, every single one.
Many of my regular clients I’ve met in person several times. I have completed a number of small consulting jobs for people I’ve never met in person, but I’ve had a hard time retaining them for ongoing services. I believe part of that is because I haven’t met them face to face. It reminded me that face to face contact is still the best way to gain and keep customers. You can never fully replace people with digital communication.
This blog post is just a friendly reminder to make every effort to keep your company as personal as possible, especially if you are a contractor. It is easy to get busy with following up on leads, bids and current jobs. I know what it is like. I’ve been there myself and see this cycle take place often. It is a relief to finish a job, put your new customer into your email system, and stay in touch 100% digitally from then on.
Although it is hard, remember to make an effort and figure out a way to connect with your customers from time to time in different ways. An example of what I’ve seen that works well: if you are doing a job nearby another one of your customers, stop by and leave a note or a small gift. If you know the customer well, knock on the door and say hi. Schedule a phone call from time to time and just say hi! All these little ways of reaching out to a customer the “old fashioned” way will only secure a stronger source of business and referrals in the years to come.
What has worked for you? How have you branched out with face to face “marketing” and seen results?