Mobile-friendly websites are the new thing! Most large companies have them already: Starbucks, Best Buy, Amazon and CBS to name a few. Why should painters be left behind? A mobile website can be a great asset in your marketing plan. Think of all the business professionals who have a smartphone: iPhone, Blackberry, Droid etc? Almost every business executive and or owner I meet has one. I’ve also spoke to a number of business owners who do use their mobile phones to look up service companies, so why not try to reach these guys?
Now, let me give you a brief understanding of what a mobile site can do and what it is NOT. First off, your current websites are not considered “Mobile-Friendly.” It has to have certain programming codes to make it mobile-friendly. Apple, so far has made this process relatively simple for designers and programmers to take your existing site and make it mobile. RIM (i.e. Blackberry) has made the job a little more difficult. It takes more time and more codes to get a mobile site up on a Blackberry device. If you don’t have a mobile site, typically it makes the navigating of your site a little more tedious. Mobile users want fast loading sites with quick information. Therefore a good mobile painters site should have the following: your services, a few photos, where you service and a contact button: email or phone. You don’t need 4-5 pages.
Until mobile sites become standard for all small service businesses (still years away) you do not have to make your mobile-friendly site perfect. If you create it, you are miles ahead of your competition. Finally, a basic 2-3 page mobile site would probably cost $800-1000. There is an up front cost, but if you are reaching more of your ideal client, it is worth the investment.