Quick Tips on Creating a Good Customer Report Card
When creating a customer satisfaction survey or report card, I have a couple of quick tips:
- Keep it simple, short and right to the point
- Instead of doing a report card such as A, B, C, D and F, use these words, “Exceeded Expectations, Met Expectations, Did Not Meet”
What you really want to find out from a client is if they were really happy, somewhat happy or if there is a way you can make them happy! If they fill out a survey that you’ve given to them, chances are they are at least satisfied. If they won’t fill it out, they either don’t have the time or they did not like your services. A customer report card is meant to help you be the best. You don’t need to find out if your crew was neat, clean and organized. Just ask them if they received the best value, quality and service!
Finally, get them to write what they really liked about your company (to tell future clients) and 1 thing to make you even better!