importance of a blog

What’s Keeping You From Blogging?

Posted by | Small Biz Talk, The Obvious | 5 Comments

We all have hobbies and habits. Some of us like playing golf, running, reading the morning newspaper, weekend rides, even playing around on our new techie gadgets. How much time do we spend doing these activities each day or week? Here is my challenge as we enter the spring season. What is keeping you from adding something new to your weekly routine? How about starting and maintaining a blog? Already have one but the last post was 2011? Keep reading.

So what’s keeping you from blogging? Is it that you are not sure what to write about? Or are you afraid you’ll run out of ideas? Maybe you are not a good writer and are afraid of what people might think when you misspell “except” when it should be “accept.” I can think of a dozen more reasons why most small businesses don’t blog.  I think the number one reason is that small businesses don’t make the time to fit in this very important marketing idea. There is room for everyone still to begin and continue to write what they are passionate about.

Has it worked for me? I’ve been writing about a blog a week for six years and believe me, I sometimes want to quit. I, like you, run a small business, volunteer at my local church as a trustee, am one of the managers of our church building project and raise 4 small kids 6 and under. Do I have writers block? Do I sometimes want to stop blogging? Yes! Quite often to be honest. I have the same fears my clients have but have to stuff away that head trash. Has it helped my business? In more ways than 1. It has given me opportunities to do public speaking and travel all over the country, gain new clients and grow my business without spending any money on traditional advertising. Actually, I did just spent $35 when I reordered business cards! :-) Ok almost no money on traditional advertising. The point is, if you personally will not blog, you’ve got to get someone to start blogging on a regular basis and be faithful to continue to write for your audience. Don’t stop! Press on!

Still Need Help?

If you are not sure where to begin, fill out my quick contact form and let’s talk. I’ll point you in the right direction. As always, I recommend blogging in house before outsourcing.

Photo credit: Woman in Thrisis

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