Tip: How To Increase Customer Online Reviews

Posted by | June 20, 2016 | Marketing Advice | 2 Comments

CBP-ReviewsIncreasing your online reviews, especially on Google Maps, can help consumers find you easier online? It is best practice to not just rely on Google reviews, but it also does not hurt to continue to increase the number of reviews you have on Google. I normally suggest contractors focus on Google, Yelp and Houzz. Facebook can also be a good idea if you want to add a 4th source.

Asking and getting online reviews is perhaps more painful than pulling teeth. Many of my customers work for busy consumers that just do not take the extra time to write a review. They might even agree to it but don’t follow through. Normally this is because we send them an email and pray they click and do the review.

How To Increase Reviews Just By Using Your Phone

So I came up with a better strategy that I hope you’ll find helpful. Here is the catch, this involves using your field employees, not your office staff. I have done quite a bit of research on this subject, and my discovery is that by having field employees ask for the reviews wins over the office or estimators taking on this task.

  1. When the job is coming to a close and your staff is doing a final walkthrough with the customer, this is perhaps the best time to begin the process of asking for a review.
  2. Make sure the crew leader/job foreman knows the customer is happy with the work performed before asking. He/She might ask, “Are you happy with the work my team performed on your home? How likely would you recommend us to a friend?” If the customer gives a two thumbs up, proceed to step 3.
  3. Ask if the customer would be willing to write about their experience with your company. I think they will be surprised at how many would say yes to this request. Then have your team member say something like this, “Thank you. To make this easy for you, I’ll send you a text now and you can click on one of 3 review sites to write about your experience. You can do it all from your phone.”
  4. Once the customer agrees, have the team member text the review page and make sure the customer received it.
  5. Customer writes the review and says, “I did it! Done!”
  6. Thank the customer!

I created a short tutorial for my dad’s painters who were wondering how to do this. Check out the video below. Your company can do the same thing pretty easily. Enjoy … let me know how this tip goes for your team.


About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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