Your Competition & Your Trade Secrets
I could not agree more with small business owner, Marcus Sheridan, on his latest blog post, “Social Media, Trade Secrets, and Why You Should’t Give a Rip about the Competition.” Marcus owns a pool company in Northern Virginia. He sells pools! That’s it! He also blogs more than any service company owner I know and shares his wisdom. It is true, his blogs are public and open for all his competitors to view. All of his best kept secrets are now on the public domain for all to see. Is he losing jobs to his competitors and shooting himself in the foot? Just the opposite. Take the time to read his blog and think about how you can be the expert in your contracting business.
Let me know your thoughts after reading the blog by posting them below or shooting me an email.
I haven’t read his blog but I totally agree that when you think about “secrets” that if they’re making you better, then I hope the competition learns mine. Then they’ll raise the bar of quality and justify higher prices in the marketplace.
I agree with Scott. Our industry needs to raise the bar of how a business is run. I would be glad to compete with more companies like mine!
David, too kind of you to mention me here my friend. Yes, transparency and education are what I’m all about, and sadly, most businesses will never get this. But the ones that do….now they will see what success really tastes like.
Marcus
Thanks Marcus. I’ve enjoyed reading your blogs and like the way you think. Thank you for helping to motivate small businesses! Hopefully we’ll meet in person soon.
Great article, enjoyed reading it. Sometimes when something is right in front of you, you are too busy trying to look around it to see it for what it is.
Leisa, glad you enjoyed it. Definitely bookmark Marcus’ blog…it is worth reading…but do keep reading mine too!
Enjoy working with Lancaster Painting too. You guys are doing a good job with social media…keep it up!
I agree 100% as well! Thank you for the post David!
Thanks Steve!