1 Simple Way To Avoid Customer Complaints

Posted by David Chism | Tue, Feb 21, 2012

 1 Simple Way To Avoid Customer Complaints
Last week­end, I took three of my kids to Den­ny’s for break­fast. I have not been to Den­ny’s in over a year, but do remem­ber one thing about my expe­ri­ence: the Gen­er­al Man­ager’s involve­ment. The GM serves cof­fee to his patrons. I watched as he walked around fill­ing cups of cof­fee with a smile on his face. He was incred­i­bly nice to my chil­dren when he served my table. It was amaz­ing to see how oth­er peo­ple respond­ed to him. This is also not some­thing he does from time to time. He makes it a reg­u­lar point to spend time with his cus­tomers: at DEN­NY’S! So how do you avoid cus­tomer com­plaints once and for all in your ser­vice busi­ness? As the CEO, Pres­i­dent or Gen­er­al Man­ag­er of your busi­ness, make it a point to serve your cus­tomers. Spend time vis­it­ing your job sites, writ­ing per­son­al thank you notes, call­ing and thank­ing clients for work­ing with you, and __________ (fill in the blank of what you can do). When the own­er or senior man­age­ment is more active in the com­pa­ny, cus­tomers are less prone to com­plain and be a pain. One more thing, it isn’t just show­ing up and smil­ing either. It is mak­ing cus­tomers feel impor­tant. If they know you are there to serve, things almost always go well.* *almost always go well…sometimes, you’ll get a bad apple

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.

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