2 Things To Do On Your LinkedIn Profile Now

Posted by David Chism | Tue, Feb 27, 2018

 2 Things To Do On Your LinkedIn Profile Now
LinkedIn is a pow­er­house for B2B con­nec­tions. It is owned by Microsoft and is show­ing signs of grow­ing stronger in the mar­ket. I want you all read­ing this to do two things on your LinkedIn pro­file to help make you look more pro­fes­sion­al in your indus­try. These are best prac­tices. There is a lot to learn about LinkedIn. I want­ed to keep this short and make it easy for you all to com­mit to these two things.

Update Your Pro­file Picture

If you do not have a pro­file pic­ture, you need one. It is a must if you plan to use LinkedIn now or in the future. Many com­pa­nies or indi­vid­u­als will skip over your pro­file if you do not have a head­shot pic­ture. Yet if you are going to upload a pro­file pic­ture, make sure it is a good one. Do not find a pic­ture of you next to a group of peo­ple and then try to crop your head into the pho­to. Get a pro­fes­sion­al pho­to tak­en or at the very least, get a decent, non-blur­ry shot of your face! If you ever attend a LinkedIn 101 webi­nar, the pre­sen­ter will prob­a­bly tell you to do this first!

Update your Tagline Of What You Do*

When you are done upload­ing a new pro­file pic­ture, now it is time to think of 1 sen­tence that describes what you do at your com­pa­ny. This is real­ly your per­son­al sell­ing point (not to be mis­tak­en for your busi­ness’s unique sell­ing point). A lot of peo­ple will use this sec­tion to stuff key­words in here like: Mar­keter, SEO, Paid Search Wiz­ard, Pow­er­house Lead Machine” or just plain and sim­ple, Painter, Sales Pro­fes­sion­al, Esti­ma­tor, Curl­ing Pro” — you get the idea. I rewrote mine awhile back to read, I help a select group of paint­ing con­trac­tors make wise mar­ket­ing deci­sions and assist in the exe­cu­tion of those plans.” If you hap­pen to be the best sell­ing author of a book(s), you can use that area to express that in the pro­file too. This is your quick space to tell some­one who you are and why one might want to con­nect or read more about you. It is the space below this sec­tion where you can go into more specifics and detail.  Do those two things to make your LinkedIn pro­file a lot more engag­ing and pro­fes­sion­al. Now before we go, let me give you 1 bonus tip. As I just men­tioned, the sec­tion just under your pic­ture and what you do is where you can go into greater detail on what you do at your com­pa­ny and how you help your cus­tomers. This should be writ­ten 100% with your prospect in mind. If you are look­ing for a job, this does not apply to you. You can change it with your strengths and why you might be a good fit for a par­tic­u­lar com­pa­ny. If you are cur­rent­ly employed, this space should be all about your cur­rent com­pa­ny. You can take a look at how I wrote mine. It is long and detailed. Here is my LinkedIn Pro­file. Let me know if you have any ques­tions, and thanks for read­ing. *Some LinkedIn experts will tell you that instead of writ­ing a sen­tence on what you do (like I men­tioned above) you can also use key­words that might help local search. You can try both ideas and see what works best. I think this could help more for peo­ple try­ing to find some­one to hire. So if I was a com­mer­cial banker, I might use that in the sen­tence, Com­mer­cial Banker.” 

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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