4 Tips For Designing a Yard Sign That’s Guaranteed To Attract Leads

There’s one mis­take I see con­trac­tors make again and again…

And it’s a super easy mis­take to make: putting too much on your yard sign. 

It may be tempt­ing to try and pack as much info in as pos­si­ble, max­i­miz­ing every inch of that sign’s sur­face. Bul­let list of ser­vices, phone num­ber, web­site, logo, slo­gan… There’s always one more thing, right? 

The prob­lem is, over­load­ing your yard sign actu­al­ly does way more harm than good. 

4 sim­ple tips for design­ing a win­ning yard sign

Keep it sim­ple, and keep these tips in mind:

1. Include your logo. More than almost any­thing else, you want some­one to imme­di­ate­ly iden­ti­fy your brand. So keep that logo clear and promi­nent. Is it tricky to read, or a lit­tle vague? It might be time for a redesign. 

2. Show­case a pri­ma­ry ser­vice. What do you do? Make sure the answer to that ques­tion is obvi­ous. PAINT­ING. ROOF­ING. SID­ING. Make it jump out so that peo­ple can see your logo and what it is that you actu­al­ly offer. For exam­ple, ​“Mak­ing homes beau­ti­ful since 1945” is tough to read as you dri­ve by, and it real­ly doesn’t share any vital information. 

3. Pri­or­i­tize your URL. This third attribute is option­al since peo­ple can eas­i­ly Google your busi­ness’ name, but it’s a nice touch if it fits well with­in your design. 

4. Keep your brand­ing con­sis­tent. The font, col­or scheme, and design ele­ments should all stay con­sis­tent, mak­ing you an eas­i­ly rec­og­nized brand.

Bonus Tip:

Have you con­sid­ered using QR codes? They’re easy to add to your design, and allow folks to quick­ly vis­it your web­site or land­ing page. As an extra ben­e­fit, they don’t take up much space!

For more infor­ma­tion on putting togeth­er an awe­some yard sign, take a moment to watch our recent video:

https://​youtu​.be/​O​F​4​z​y​o​52I8k

If you have more ques­tions about con­trac­tor mar­ket­ing in gen­er­al, or how to grow your busi­ness, con­tact us today. We’d love to chat with you!