4 Tips For Designing a Yard Sign That’s Guaranteed To Attract Leads

Posted by David Chism | Thu, Jun 2, 2022

There’s one mis­take I see con­trac­tors make again and again…

And it’s a super easy mis­take to make: putting too much on your yard sign. 

It may be tempt­ing to try and pack as much info in as pos­si­ble, max­i­miz­ing every inch of that sign’s sur­face. Bul­let list of ser­vices, phone num­ber, web­site, logo, slo­gan… There’s always one more thing, right? 

The prob­lem is, over­load­ing your yard sign actu­al­ly does way more harm than good. 

4 sim­ple tips for design­ing a win­ning yard sign

 4 Tips For Designing a Yard Sign That’s Guaranteed To Attract Leads


Keep it sim­ple, and keep these tips in mind:

  1. Include your logo. More than almost any­thing else, you want some­one to imme­di­ate­ly iden­ti­fy your brand. So keep that logo clear and promi­nent. Is it tricky to read, or a lit­tle vague? It might be time for a redesign. 

  2. Show­case a pri­ma­ry ser­vice. What do you do? Make sure the answer to that ques­tion is obvi­ous. PAINT­ING. ROOF­ING. SID­ING. Make it jump out so that peo­ple can see your logo and what it is that you actu­al­ly offer. For exam­ple, Mak­ing homes beau­ti­ful since 1945” is tough to read as you dri­ve by, and it real­ly doesn’t share any vital information. 

  3. Pri­or­i­tize your URL. This third attribute is option­al since peo­ple can eas­i­ly Google your busi­ness’ name, but it’s a nice touch if it fits well with­in your design. 

  4. Keep your brand­ing con­sis­tent. The font, col­or scheme, and design ele­ments should all stay con­sis­tent, mak­ing you an eas­i­ly rec­og­nized brand.

Bonus Tip:

Have you con­sid­ered using QR codes? They’re easy to add to your design, and allow folks to quick­ly vis­it your web­site or land­ing page. As an extra ben­e­fit, they don’t take up much space!

For more infor­ma­tion on putting togeth­er an awe­some yard sign, take a moment to watch our recent video:

https://​youtu​.be/​O​F​4​z​y​o​52I8k

If you have more ques­tions about con­trac­tor mar­ket­ing in gen­er­al, or how to grow your busi­ness, con­tact us today. We’d love to chat with you!

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.

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