4 Tips For Designing a Yard Sign That’s Guaranteed To Attract Leads
There’s one mistake I see contractors make again and again…
And it’s a super easy mistake to make: putting too much on your yard sign.
It may be tempting to try and pack as much info in as possible, maximizing every inch of that sign’s surface. Bullet list of services, phone number, website, logo, slogan… There’s always one more thing, right?
The problem is, overloading your yard sign actually does way more harm than good.
4 simple tips for designing a winning yard sign

Keep it simple, and keep these tips in mind:
Include your logo. More than almost anything else, you want someone to immediately identify your brand. So keep that logo clear and prominent. Is it tricky to read, or a little vague? It might be time for a redesign.
Showcase a primary service. What do you do? Make sure the answer to that question is obvious. PAINTING. ROOFING. SIDING. Make it jump out so that people can see your logo and what it is that you actually offer. For example, “Making homes beautiful since 1945” is tough to read as you drive by, and it really doesn’t share any vital information.
Prioritize your URL. This third attribute is optional since people can easily Google your business’ name, but it’s a nice touch if it fits well within your design.
Keep your branding consistent. The font, color scheme, and design elements should all stay consistent, making you an easily recognized brand.
Bonus Tip:
Have you considered using QR codes? They’re easy to add to your design, and allow folks to quickly visit your website or landing page. As an extra benefit, they don’t take up much space!
For more information on putting together an awesome yard sign, take a moment to watch our recent video:
https://youtu.be/OF4zyo52I8k
If you have more questions about contractor marketing in general, or how to grow your business, contact us today. We’d love to chat with you!