6 Years Later, The Shocking Truth of Blogging Has Not Changed

Posted by | March 27, 2012 | Marketing Advice | 5 Comments

6 Years Later, The Short Story Version

I started my first painting blog for my dad’s paint company in May of 2006. We’ve dabbled with a little SEO work in the past, but the thing that has kept him at the top of search engines in America’s finest city, San Diego, was good ‘ol blogging. In six years of writing blogs, it still works. My dad’s company spends next to nothing on consistent blog writing. The fruit of those labors have only produced more traffic, more leads and lots of copy cats! Hey, can’t be upset about people wanting to copy you, as the saying goes, “Imitation is the sincerest form of flattery.” My dad’s Painter For a Day program also spread to hundreds of painters across the country. How did people find out about it? Blogging and the web!

Google Still Likes Blogs

Google is changing their search criteria again soon. They will actively and aggressively be filtering websites that try too hard to be ranked well. Instead, they will be looking for sites that provide quality and helpful information to their audience. So forget about keyword stuffing and just write, and write blogs your customers will want to read. Don’t worry about not getting lots of comments and subscriptions. Focus on quality content and you will see your website traffic increase.

If Nothing Else, Read This Article

So for the past few years, I’ve been on a soap box telling contractors they must be writing consistent and quality blog post. Instead of me continuing this message, I’ll turn it over to my friends at SocialTract who explain the benefits of “Content Marketing” using blogs. Take a moment and read their latest blog: “How Consistent Blogging Can Grow Your HVAC Business.” The takeaway is simple, remove the words “HVAC” and insert your business “Painting” “Remodeling” etc.

If you need help writing consistent blogging, let me know. I’ll point you in the right direction.

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.

5 Comments

  • Scott Avery says:

    Solid advice David. We’ve earned hundreds of thousands of dollars from the internet leads from our blog. It also makes the jobs easier to land if they see you as an authority from a well-written blog

  • Nin Bogue says:

    Hello David, I met you at a PDCA confence in Buffalo NY a few years ago and you have always been a help to all of us in the painting field. I have a decorative painting business of faux finishing and murals, and your suggestions have been tops to me. I have slowly been still applying what you said when i met you and through out your regular emails. I will endever to finish my blog to launch it shortly as now im even more inspired. Thanks again, Nin.

  • David says:

    @Scott Avery

    Scott, as usual, thanks for stopping by and your comment! Lets try to catch up in early April. I’ve got one more 2 day trip starting tomorrow…then I’m back for good! How often do you blog for you company? And who comes up with all the topics? Do you find it hard to stay on top of it?

  • David says:

    @Nin Bogue

    Nin, good to hear from you. I believe I missed you this past year. I spoke again at the Rochester PDCA meeting. Thank you for the kind words too. You won’t be disappointed if you start and maintain a quality blog. Do it faithfully every week, and watch your marketing cost go down and the leads go up. Be patient…it takes awhile! Stay in touch.

  • J.F. Beaty says:

    Right On! And 6 years of evidence to boot! Solid.

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