99% of Contractor Websites Are Lacking The Same Thing

Posted by David Chism | Fri, Apr 20, 2012

 99% of Contractor Websites Are Lacking The Same Thing
My own the­o­ry is that 99% of small busi­ness web­sites I come across lack real peo­ple and great pho­tos on their web­site. I have not run any sta­tis­tics to make my the­o­ry a fact, but I can almost bet I’m not far off from those num­bers. The rea­son most web­sites do not have pic­tures of their own peo­ple and real projects is typ­i­cal­ly the same rea­son most con­trac­tors do not have a con­sis­tent blog: they do not make it a pri­or­i­ty or are too busy. If you are a con­trac­tor that works in peo­ple’s homes or busi­ness­es, then you should strong­ly con­sid­er updat­ing your site to make it look as per­son­al as pos­si­ble. Make your web­site looks like a show­room and think about what your cus­tomer would want to see when he or she enters. My guess would be that your cus­tomer would want to see sam­ples or prod­ucts, before and after pho­tos, demon­stra­tions of appli­ca­tions, sam­ples and learn more about the peo­ple doing the work. Make your web­site come alive in 2012. Be one of the only con­trac­tors in Amer­i­ca who shows and tells your poten­tial cus­tomers an incred­i­ble sto­ry. Side Note. This is not some­thing I can do for you. You have to be the one who makes this a pri­or­i­ty. Hire a pho­tog­ra­ph­er / video­g­ra­ph­er and get some great pho­tos and videos up! I guar­an­tee you’ll begin to get bet­ter qual­i­ty leads. Sam­ples of Con­trac­tor Web­sites Who Are On The Right Track  Hard to find…but here are a couple: 

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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