- Do people still listen to the radio?*
- I’m too small to advertise on the radio! I can’t afford it.
- I don’t even like the radio, and ignore the commercials anyway.
- Nah, I don’t like that station!
These are just some of the comments and questions I’ve heard from my home improvement clients over the years. Deciding whether or not to pull the trigger on radio advertising isn’t easy, and the price tag often is a tough pill to swallow.
So, is it really worth it?Read More