A Great Leave Behind Gift

Posted by David Chism | Mon, Oct 26, 2009

Paint con­trac­tors try so hard some­times to come up with a unique leave behind gift” which will hope­ful­ly cause their poten­tial clients to remem­ber them. Typ­i­cal­ly they end of with a wid­get that has a com­pa­ny logo on it and looks cheap: a pen, a cal­en­dar, a mug, and a mag­net to name a few of the most com­mon items. I’ve even seen some more cre­ative ideas like an engraved com­pa­ny logo on a very expen­sive, name-brand knife. While this may not be a com­plete waste of mon­ey and can have some good brand­ing fea­tures, it prob­a­bly will not cause the leave behind prod­ucts to stick in the minds of your prospects. You want to give them some­thing that will cause them to remem­ber you more than any­one else! What can you give them to do just that? Some painters are pro­vid­ing free pop­corn at com­mu­ni­ty events with their brand­ed logo on the pop­corn bags. If they con­tin­ue to show up to these events and hand out free pop­corn on a reg­u­lar basis, peo­ple will remem­ber them as the paint com­pa­ny that hands out free, good-tast­ing pop­corn in their com­mu­ni­ty. It is unique! They don’t charge for it. It is some­thing a prospect can not only use right then and there but will actu­al­ly enjoy the taste. My guess is there will be a few that will come back for sec­onds. While I was work­ing at Chism Broth­ers Paint­ing, we cre­at­ed our own blend of cof­fee which we called, Chism Blend.” It was roast­ed for us by a local, San Diego-based roast­er. They did not care if we ordered 1 lb or 50 lbs. We then cre­at­ed an attac­tive full-col­ored label, pur­chased 12 lb bags of cof­fee and cre­at­ed our unique leave-behind gift.” When I showed up to a prospects home for an esti­mate, I’d begin my conversation/​sales process, then some­time in the meet­ing, I’d hand them a bag of Chism Blend. The bag would have the roast­ed date, typ­i­cal­ly the same week we hand them out. I then told peo­ple, If you like our spe­cial cof­fee, you’ll love our paint­ing ser­vice even more!” I cre­at­ed a cof­fee blend, for my gift to prospects because I had a cre­ative anal­o­gy to share with each one of them about the sim­i­lar­i­ties of fine cof­fee and excep­tion­al paint­ing. It at least made peo­ple to smile! Did the idea work? I once sold a large repaint­ing project (over $50,000) using my cof­fee gift. I showed up for the first esti­mate with a 12 lb bag. It was a great con­ver­sa­tion­al starter. I then found out who was bid­ding the job (my main com­peti­tor vs. me) and so I showed up again a cou­ple days lat­er with anoth­er 12 lb. The client was so excit­ed to receive the cof­fee and thanked me over an over again. He told me, I was hop­ing I could have got­ten anoth­er bag! I loved it.” How much did it cost me? An hour of my time and less than $6 worth of cof­fee. The client and I built a rela­tion­ship because I con­nect­ed with him using cof­fee. The cof­fee gift is some­thing they can use, not once but a num­ber of times through­out a two-week period…with my logo on the front of the bag every time they open it! So pick some­thing fun and com­plete­ly dif­fer­ent and run with it. Be known for that leave behind gift in your area! It will work! If you need help brain­storm­ing your unique leave-behind gift, I’d love to help!

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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