A Lesson I'm Learning: Don't Do Everything for a Customer

Posted by David Chism | Thu, Jan 1, 1970

Those who know me well know that I pri­mar­i­ly work with paint­ing and remod­el­ing con­trac­tors. You’d think I could work with any­one who is a painter or remod­el­er, right? No! Not every paint or remod­el­ing com­pa­ny is the right fit for me. I tried to make it work by tak­ing on just about any com­pa­ny who asked me to work with them. I com­pro­mised. I should have just said no to those who were not a good fit. Here is an exam­ple of what I mean: I took on a cus­tomer last year who had almost no cash. This client want­ed more leads from their web­site. I asked how their site was doing, and they told me they get vir­tu­al­ly noth­ing from their site. I could see why. It was old and poor­ly designed. Part of the prob­lem was that they did­n’t have a lot mon­ey. Yet the real prob­lem is they did­n’t think their web­site was all that bad. They did allow me to make changes and upgrade the design, but they want­ed it done for pen­nies. So I com­pro­mised. I did­n’t use my amaz­ing design firm: Pio­neer Design. I did what a lot of oth­er agen­cies do: I used anoth­er com­pa­ny who cre­at­ed a cheap Word­press Tem­plate site. It saved my client prob­a­bly 75% as opposed to a cus­tom site with Pio­neer. It did­n’t take long before the client start­ed want­i­ng to cus­tomize a tem­plate, make changes, etc etc. and after

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.

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