A Personal Note to Your Existing Clients

Posted by David Chism | Tue, Oct 20, 2009

 A Personal Note to Your Existing Clients
Dear Mr. CustomerAll of us are excit­ed about the new ways we can mar­ket our ser­vices via the web and email: writ­ing blogs, email newslet­ters, Face­book and more. How­ev­er, some­times it is good to try the old tra­di­tion­al way of mar­ket­ing like writ­ing a per­son­al let­ter to your clients. Instead of design­ing your month­ly or quar­ter­ly newslet­ter this fall, try out my sug­ges­tion. Write an update about your com­pa­ny that is per­son­al and tru­ly down to earth. Your clients hired you in the begin­ning because they liked you, not your logo, your trucks or brand­ing: though that may have caused them to be inter­est­ed. They liked the per­son behind the brand! They felt com­fort­able that you and your team would do a good job on their home. There­fore, write them an update on how you and your team are doing. Tell them what you’ve been up to late­ly, any major changes you’ve made in your per­son­al or busi­ness life such as I just ran the Boston Marathon for the first time!” or My old­est son just grad­u­at­ed from the Naval Acad­e­my…” etc. Don’t try to sell your ser­vices. Just write like you would to a friend and see what hap­pens! I spoke to a paint­ing client who tried this tech­nique” out when he start­ed a new paint­ing busi­ness. He had bro­ken up a part­ner­ship and start­ed a brand new paint­ing busi­ness and still had a small client list of over 100 peo­ple. He wrote a very sim­ple let­ter telling them about his new com­pa­ny with­out try­ing to sell him­self. With­in days, he had 11 leads and closed 8 jobs! Not bad for spend­ing less than $200 on stamps and a cou­ple hours of time! My father’s com­pa­ny, Chism Broth­ers Paint­ing, just recent­ly did some­thing sim­i­lar. Instead of send­ing out their nor­mal fall newslet­ter, they wrote a reg­u­lar-old let­ter that gave their clients an update on their com­pa­ny and fam­i­ly life. 48 hours after peo­ple received the let­ter, Mike Chism (own­er) had 4 qual­i­ty paint­ing leads from very good clients. He then received sev­er­al emails thank­ing him for send­ing the let­ter and sang his prais­es for being such a great ser­vice com­pa­ny. One cus­tomer even told him she had made changes in her busi­ness and cus­tomer ser­vice depart­ment because of how he treat­ed his clients! Wow! So, try send­ing out a well-writ­ten let­ter, fold it up, stick it in a blank #10 enve­lope (with no win­dow), type or hand-write your cus­tomers address, stick a stamp on it…and send it out! The time and cost is well worth it. Your clients will not be offend­ed and will fill like part of the family!

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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