ADC Responders: Addressing a Major Need in Facebook Marketing for Contractors

Posted by Adam Zobel | Tue, Dec 3, 2019

 ADC Responders: Addressing a Major Need in Facebook Marketing for Contractors

We hear this ques­tion all the time, and it’s 100% valid: is Face­book real­ly any good for lead gen­er­a­tion, or is it just a brand­ing tool? 

Let’s answer that ques­tion with anoth­er ques­tion: if we know that lit­er­al­ly bil­lions of peo­ple are on Face­book, and hun­dreds of thou­sands are liv­ing right around you and in your ser­vice areas, how could Face­book NOT be a lead gen­er­a­tion tool?

Here’s the real ques­tion: how do you find, con­nect with, and con­vert peo­ple on Facebook? 

A major part cer­tain­ly has to do with defin­ing and tar­get­ing your audi­ence effec­tive­ly, but we’ll focus more on that anoth­er time. We’ve learned over the years (and over the last year in par­tic­u­lar) that the key to real­ly mak­ing Face­book work is fast, friend­ly engage­ment, and book­ing appoint­ments with prospects imme­di­ate­ly. Length­i­er sales fun­nels are a longer-term strat­e­gy — Face­book mar­ket­ing requires instant action when it comes to the sales and ser­vices of con­trac­tors like you.

Quick Case Study: Meet Susan

Susan is 55 years old, lives in San Diego with her semi-retired hus­band, and is inter­est­ed in updat­ing her kitchen but doesn’t have $30,000 lying around to sink into a full remodel. 

One day, while put­ter­ing on Face­book, she sees an ad from a local paint­ing com­pa­ny show­cas­ing a fresh­ly-paint­ed kitchen. She paus­es, taps on a pho­to, and scrolls through the carousel of before/​after shots. The text in the ad men­tions that it’s a cost-effec­tive way to update a kitchen, and she rec­og­nizes the town that the work was done in. It seems local, legit, and friendly. 

She types a com­ment: How much does cab­i­net paint­ing like this cost?”

She scrolls on, only to be sur­prised that she gets a reply to her com­ment about 15 sec­onds lat­er: Hey Susan! Awe­some ques­tion. I’ll send you a mes­sage with some more info.” Sec­onds lat­er she’s chat­ting with some­one, a REAL per­son, who is engag­ing with her. Moments lat­er, her appoint­ment for a free esti­mate is booked, com­plete with a con­fir­ma­tion email and con­tact info. 


Fill­ing the Gap with Instant Face­book Mes­sen­ger Marketing

ADC Respon­ders is a team of pro­fes­sion­al, ded­i­cat­ed respon­ders that we have devel­oped over the last 6 months. They watch Face­book pro­mo­tions dur­ing peak hours so you don’t have to, field­ing com­ments, weed­ing out tire kick­ers, and pro­mot­ing your ser­vices with a script that you’ve reviewed and approved. 

With a sim­ple sched­ul­ing soft­ware that’s been synced to your esti­ma­tors’ cal­en­dar, we can then book appoint­ments right on the spot. And yes, we fac­tor in dri­ve times, loca­tion, ser­vice areas, etc. 

The results have been excit­ing to see! Rather than just cast­ing a wide net and hop­ing for ROI, we’re see­ing direct results from con­sis­tent, qual­i­ty, focused mar­ket­ing efforts. And, for roofers, remod­el­ers, floor coaters, and painters, you can cap­i­tal­ize on that emo­tion­al response peo­ple have when they see a project that res­onates with them. 

Would You Like To Learn More?

We love to share what we’ve been learn­ing and dis­cov­er­ing! Take a look at our ADC Respon­ders site, and then con­tact us direct­ly with any ques­tions you might have.

About Adam Zobel

Adam came to us with a background in teaching, writing, and a work history that included serving numerous small businesses (including assisting with content writing and marketing efforts). He was a natural fit, and enjoys connecting with our clients, creating unique content that reflects their culture and voice. We keep him busy! Adam handles blogging, email campaigns, website content creation, copywriting for print and promotional materials, social media, letters, mailers, and more. He also does a dynamo impression of Nicolas Cage, but you didn’t hear that from us. Adam lives in New Hampshire with his wife and two boys. He is also a 1st cousin of David’s wife!


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