Air New Zealand Makes Safety Video Fun, Not Boring

How many times have you sat on an air­plane and lis­tened to the safe­ty mes­sage that typ­i­cal­ly sounds like this, ​“Blah blah blah?” One words cross­es my mind, ​“bor­ing.” Com­pa­nies are always marketing…remember that! When you have a bor­ing old safe­ty talk, that is mar­ket­ing. How you greet a client, write a blog, paint a house, remod­el a kitchen, it is all mar­ket­ing. So how do you make your mar­ket­ing dif­fer­ent? Be cre­ative! Very cre­ative if pos­si­ble. Air New Zealand has done just that. They want­ed their cus­tomers to have a more pleas­ant expe­ri­ence when it came time for the bor­ing old safe­ty talk. Watch the video below and keep think­ing how you can do some­thing remark­able that will make your cus­tomers come back to you and tell their friends.  Spe­cial Thanks to David Meer­man Scott for shar­ing this video on his site.