Air New Zealand Makes Safety Video Fun, Not Boring

Posted by David Chism | Wed, Aug 25, 2010

How many times have you sat on an air­plane and lis­tened to the safe­ty mes­sage that typ­i­cal­ly sounds like this, Blah blah blah?” One words cross­es my mind, bor­ing.” Com­pa­nies are always marketing…remember that! When you have a bor­ing old safe­ty talk, that is mar­ket­ing. How you greet a client, write a blog, paint a house, remod­el a kitchen, it is all mar­ket­ing. So how do you make your mar­ket­ing dif­fer­ent? Be cre­ative! Very cre­ative if pos­si­ble. Air New Zealand has done just that. They want­ed their cus­tomers to have a more pleas­ant expe­ri­ence when it came time for the bor­ing old safe­ty talk. Watch the video below and keep think­ing how you can do some­thing remark­able that will make your cus­tomers come back to you and tell their friends.  Spe­cial Thanks to David Meer­man Scott for shar­ing this video on his site.

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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