Are You Busy? Awesome! Play It Smart, and Don’t Let Up On Your Marketing

Dur­ing a boom sea­son, it can be too easy to get dis­tract­ed, get com­pla­cent, and coast… Don’t let up. Take advan­tage of the time, and get in the best posi­tion possible.

What a year it has been for the home improve­ment indus­try, eh? After an almost 90-day shut­down across Amer­i­ca from the mid­dle of March to June 2020, home­own­ers began to wake up regard­ing their home improve­ment projects. I don’t have to go into detail here. You all know it. In fact, you might still be so busy, you’ll stum­ble upon this blog when things begin to slow down a bit. 

Ped­al To the Metal… 

This is just a reminder to all of you home improve­ment con­trac­tors out there to not let up on the gas as you build your brand. It is very easy dur­ing the good times to pull back on essen­tials, like mar­ket­ing, espe­cial­ly if the leads are com­ing in thick and fast. 

NOW is the time to get ahead of your com­pe­ti­tion and devel­op more mar­ket share! Now is the time to active­ly pur­sue employ­ees that are already work­ing and offer them a posi­tion with your com­pa­ny. Now is the time to make changes to your oper­a­tions to make your com­pa­ny the leader in your market.

Feast and Famine: A Time­less Sto­ry

Many of you are famil­iar with the ancient Bib­li­cal sto­ry of Joseph, typ­i­cal­ly known as the ​“Prince of Egypt.” What was he known for? God had giv­en him some very unique gifts: two being wis­dom and the inter­pre­ta­tion of dreams! Pharaoh made him the sec­ond most pow­er­ful man in the land of Egypt and asked him to pre­pare for the 7 years of famine that Joseph had pre­dict­ed from Pharao­h’s dreams (see Gen­e­sis 41). 

It seemed a lit­tle crazy, but Joseph spent 7 years of incred­i­ble plen­ty prepar­ing for 7 years of severe famine. Sur­round­ing coun­tries didn’t, and they came to rely on Egypt for sur­vival (Gen­e­sis 42 – 44). 

The sto­ry of Joseph is real­ly a sto­ry about redemp­tion, and points to the work of Jesus Christ sav­ing His peo­ple. I love to tell that sto­ry! But for the sake of this blog, I can see a clear, time­less insight that’s so applic­a­ble today. I believe it is wise to plan and pre­pare for the ups and downs of the econ­o­my. Now is the time to begin plan­ning for the fall and win­ter months, and to invest in your equip­ment, in your peo­ple, in train­ing, etc. I would also say that now is the time to save. 

Make sure your com­pa­ny remains prof­itable too. This is a cru­cial point in run­ning a busi­ness. If you are not prof­itable and you’ve worked hard at try­ing to be, hire a busi­ness coach or consultant! 

Enjoy the Present, and Mar­ket for the Future

What are you doing to keep ahead of your com­pe­ti­tion? What are you doing to pre­pare for the slow times that will come? As some­one who runs mar­ket­ing cam­paigns across the coun­try, I have begun to see leads light­en up just a bit in cer­tain cities. Every gold rush inevitably ends. Play it smart, and make sure your com­pa­ny stays ahead!