Adam Zobel | A David Creation
I recently got off the phone with a new client, and in the course of the call we discussed social media strategy, photos, and video content for his commercial painting company.
He raised an awesome question: “Can’t we just use stock images?”
The idea makes sense! Stock images are abundant, pretty cheap, and can be stunning. Conversely, getting photos from your team can be tough, especially when everyone is busy and focused on just getting through the day.
So, why wouldn’t you make life simpler and go stock?
David and I have been receiving more and more requests for help with hiring efforts. From California to New York, Alabama to Oregon, painting companies need quality applicants, and many needed them YESTERDAY.
After 3 fruitless months trying to convince young people at local high schools and colleges to explore a painting career, Elsie Hobbs, business manager at Pristine Painting, had a unique idea.
I often hear this question while working with our clients in the contracting and painting industry: “Where should I be posting on social media?”
I love this question, mostly because it means that the asker knows that “everywhere” isn’t the right answer. You’ve got to plan your social strategy based on your target audience, the level of visibility you can expect, and where your current clients are hanging out online.
More on that another time…
For now, I wanted to share a couple quick tips about a resource I hope you ARE using: your Google My Business page.
Rose Hill, VA-
Joan Slotch hired Paul the Painter 7 weeks ago to paint four rooms in her Rose Hill home.
“I should’ve known it was too good to be true,” Joan says, referencing Paul’s special offer: Paint 1 Room, Get 3 Free. Looking back, Joan also says that the hand-written business card should have been a red flag, as well as the fact that Paul worked out of his sister’s minivan and seemed to only own one brush.
If you haven’t heard about it yet, let me be the one to break the news to you.
Facebook is changing in a massive way, and things will never be the same.
To quote the R.E.M. song, it’s the end of the [Facebook] world as we know it. But before you crawl into your social media bunker and wait for impact, we’ve put together a quick overview of what you need to know to survive.
While the world was anticipating that either Sanguine Sage or Tropical Nirvana would take the stage as Color of the Year, a clerical error shoved Catastrophic Cantaloupe into the limelight. The major paint manufacturer behind the error decided to run with it, hoping for the best. Read More
BOULDER, CO – With the legalization of recreational marijuana, one Boulder painting company is monopolizing on a new color palette. Russ Hopkins has found success in mixing his own paints, using hemp oil as a base. “It’s certainly been a joint effort. I mean, I can’t toke all the credit here.”
Russ spoke about the budding new industry: “They’ve got marijuana everything out here. Cookies, candy bars…even pacifiers.” We fact-checked his last statement. They do not, in fact, have marijuana pacifiers.
Russ gathers his staff around to discuss the latest colors. “With the older folks, the classics have always been Ganja Green, Bongin’ Blue, and Mellow Yellow. Today, we’re rolling out a new series. We’ve got ‘I’m Going Acoustic,’ ‘Chips, Please’ and ‘This Was a Mistake.’ We think these’ll be a big hit with the younger crowd.”
Staff Painters Kyle and Moon grab three cans of “I’m Going Acoustic” and set out to paint a two bedroom, two bathroom apartment that houses fourteen local grad students.
Russ eyes his new colors with pride. “If things keep growing like this on the painting side of things, I might have to expand into green construction!”