Adam Zobel | A David Creation

What Role Should Print Material Play in Your Marketing?

Posted by | Marketing, Marketing Advice, Small Biz Talk | No Comments

There’s no doubt about it. We live in a digital world, with digital media pressing in all around us.

Marketing strategies are rapidly changing too, accommodating and keeping up with the times. 25 years ago, an ad in the yellow pages was a valuable tool, while today we’re on social media, uploading photos, videos, blogs, and more.

So, is print dead, or should it have a place in your marketing toolkit?

Read More

Are Blogs Still Relevant?

Posted by | Marketing, Marketing Advice, Small Biz Talk | No Comments

Well, since you’re reading this, I guess you already know where we stand! 

But in all seriousness, this is a huge question, especially as best practices for online marketing continue to evolve. The winds of change are always blowing, and we’re big on devoting time and resources to the methods and strategies that will work best for you and your contracting business. 

So, with that said, here are a few thoughts to keep in mind.

Read More

Don’t Let Your Leads Freeze This Winter!

Posted by | Marketing Advice | No Comments

As a contractor, regardless of whether you’re in the roofing, painting, or remodeling industry, we know you’re always thinking a season or two ahead. And if you aren’t, you really should be. 

Right now our clients across the country are prepping for winter, particularly in those areas that are most impacted by inclement weather. While you might assume that’s a problem only for those on the east coast, it really tends to hit our west coast friends too. After all, weeks of rain can halt production, creating similar issues to those facing snow and ice. 

Bad weather is bad for business, no matter where you live!


So, what can you do about it?

Read More

Should You Use Stock Photos in Your Social Media Marketing?

Posted by | Marketing, Marketing Advice, Small Biz Talk | No Comments

I recently got off the phone with a new client, and in the course of the call we discussed social media strategy, photos, and video content for his commercial painting company.

He raised an awesome question: “Can’t we just use stock images?”

The idea makes sense! Stock images are abundant, pretty cheap, and can be stunning. Conversely, getting photos from your team can be tough, especially when everyone is busy and focused on just getting through the day.

So, why wouldn’t you make life simpler and go stock?
Read More

What Should You Be Doing with Your Google My Business Page?

Posted by | Marketing, Marketing Advice | No Comments

I often hear this question while working with our clients in the contracting and painting industry: “Where should I be posting on social media?”

I love this question, mostly because it means that the asker knows that “everywhere” isn’t the right answer. You’ve got to plan your social strategy based on your target audience, the level of visibility you can expect, and where your current clients are hanging out online.

More on that another time…

For now, I wanted to share a couple quick tips about a resource I hope you ARE using: your Google My Business page.

Read More

Homeowner Pays Painter To Leave Job

Posted by | Humor, Marketing Advice, Satire | No Comments

Rose Hill, VA-

Joan Slotch hired Paul the Painter 7 weeks ago to paint four rooms in her Rose Hill home.funny painting blog

“I should’ve known it was too good to be true,” Joan says, referencing Paul’s special offer: Paint 1 Room, Get 3 Free. Looking back, Joan also says that the hand-written business card should have been a red flag, as well as the fact that Paul worked out of his sister’s minivan and seemed to only own one brush.

Read More

Schedule your free 30 minute marketing call. Contact David Today!