Adam Zobel

Perspective Flip: How To Use COVID-19 To Better Your Contracting Business

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Fear has, in many ways, paralyzed our economy just as much as the social distancing. And, that fear is contagious. We’ve already seen it start to seep into the perspectives of business owners, especially those who own small businesses that simply aren’t built to withstand too much turbulence.

NOW is your chance to either hunker down and hope the storm doesn’t get too bad, or seize the opportunity to modify and improve your processes. 

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How Can You Get More Commercial Painting Leads?

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We’ve seen this happen quite a bit. 

A painting company starts out with a residential focus, and then begins to look for more commercial leads as their team and capabilities grow. Who could blame you? The revenue is often fantastic, and the stability offered by larger projects is helpful for keeping your team busy (especially if seasonality hits you hard each winter). 

So, how can you attract those new leads?

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What Role Should Print Material Play in Your Marketing?

Posted by | Marketing, Marketing Advice, Small Biz Talk | No Comments

There’s no doubt about it. We live in a digital world, with digital media pressing in all around us.

Marketing strategies are rapidly changing too, accommodating and keeping up with the times. 25 years ago, an ad in the yellow pages was a valuable tool, while today we’re on social media, uploading photos, videos, blogs, and more.

So, is print dead, or should it have a place in your marketing toolkit?

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Are Blogs Still Relevant?

Posted by | Marketing, Marketing Advice, Small Biz Talk | No Comments

Well, since you’re reading this, I guess you already know where we stand! 

But in all seriousness, this is a huge question, especially as best practices for online marketing continue to evolve. The winds of change are always blowing, and we’re big on devoting time and resources to the methods and strategies that will work best for you and your contracting business. 

So, with that said, here are a few thoughts to keep in mind.

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Don’t Let Your Leads Freeze This Winter!

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As a contractor, regardless of whether you’re in the roofing, painting, or remodeling industry, we know you’re always thinking a season or two ahead. And if you aren’t, you really should be. 

Right now our clients across the country are prepping for winter, particularly in those areas that are most impacted by inclement weather. While you might assume that’s a problem only for those on the east coast, it really tends to hit our west coast friends too. After all, weeks of rain can halt production, creating similar issues to those facing snow and ice. 

Bad weather is bad for business, no matter where you live!


So, what can you do about it?

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Should You Use Stock Photos in Your Social Media Marketing?

Posted by | Marketing, Marketing Advice, Small Biz Talk | No Comments

I recently got off the phone with a new client, and in the course of the call we discussed social media strategy, photos, and video content for his commercial painting company.

He raised an awesome question: “Can’t we just use stock images?”

The idea makes sense! Stock images are abundant, pretty cheap, and can be stunning. Conversely, getting photos from your team can be tough, especially when everyone is busy and focused on just getting through the day.

So, why wouldn’t you make life simpler and go stock?
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