David Chism | A David Creation
I’ll never forget this past year…
Just 12 months ago I was sitting in an all-day business meeting when my phone and computer started to light up with customers wanting to talk to me about canceling, pausing, or adjusting their marketing services. I wrote about that experience, and my first few months of the lockdown, in this blog post: Embracing Uncertainty. I’m sure you have your own moments that you can clearly recall, when the world as we knew it seemed to grind to a sudden halt.Read More
Following a long overdue update, Google My Business has made their chat feature user-friendly and practical. Make sure you aren’t missing out!Read More
First, just a quick heads-up: this post is written primarily for the painting contractor audience. If you run another type of home improvement business, I do hope you’ll glean a few benefits as well.Read More
For years now, Angie’s List has required advertisers to sign up for a 12-month commitment. Many of you haven’t had the best experience with the platform, making a long-term contract less than attractive.
They JUST released a new program that may actually be a better fit, and dovetail nicely with your fall marketing plans.Read More
Many of you read my blog Embracing Uncertainty back in July. I received more feedback from that blog than any other I’ve written over the years. While much of this feedback was related to the subject matter, some was related to the weekly prayer meeting that I started, where we focus on praying for our businesses and the construction industry as a whole.Read More
By mid-March, many of my customers were having record leads and sales coming out of the gloomy winter months. Things were looking up. I had just gotten through months of planning and setting the strategies for my customers and was looking forward to a smooth spring season with lots of leads!
A week prior, I had just returned from New York City visiting A.G. Williams Painting, then spending a little time in Central Park. People asked me if I was concerned about the COVID-19 virus, especially after the risky NYC visit. In all honesty, I wasn’t concerned at all.
The thought of a crisis hadn’t entered my mind.Read More
As a business owner, you already know how important messaging is as you try to reach new clients and keep in touch with your existing base.
The strategy you employ has taken on a whole new level of importance in this era of COVID-19. Let’s take a closer look…Read More