David Chism

How Important Is “Seen Around Town” Marketing?

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How Signs and Trucks Can Help Grow a Businesslocal marketing tips for contractors

A few years ago, I started working with a painting contractor who got very few leads from his trucks and yard signs. He probably averaged a couple per month at most.

At the time, he had an annual revenue of just under $1.5 million. I believe his lack of Seen Around Town leads were really due to several reasons: his truck lettering and yard signs were hit-and-miss, his crews were not consistently putting up job signs, and his company vehicles had a boring logo that just didn’t stand out. It wasn’t memorable. Read More

A Word About Wearing Vendor-Branded Shirts

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When I was a kid, I loved it when my dad would come home from work and hand me a local paint supplier’s t-shirt. The back would usually have some Hawaiian-style cars, motorcycles, desert, beach, or surf design on it. Frazee Paint, Dunn-Edwards, and Vista Paints were all very popular when I was growing up in San Diego. The shirts were free, so not only did I enjoy wearing them, but my dad’s paint crew would also get in on the action. If they got too much paint or caulk on them, they’d go to the paint store and get another free shirt! Why not? It’s free, right?  Read More

2 Things To Do On Your LinkedIn Profile Now

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LinkedIn is a powerhouse for B2B connections. It is owned by Microsoft and is showing signs of growing stronger in the market.

I want you all reading this to do two things on your LinkedIn profile to help make you look more professional in your industry. These are best practices. There is a lot to learn about LinkedIn. I wanted to keep this short and make it easy for you all to commit to these two things. Read More

Alternative to Salesforce – Meet Base CRM

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Salesforce continues to be a strong leader in Customer Relationship Management (CRM) for many medium and large companies. I still hear a lot of chatter from companies looking to switch for many reasons. Sometimes it has to do with saving money or that they just need something that is easier to use.

I have used many CRMs over the years to see how they work and recommend the ones I feel are the better choice for my clients and businesses I meet in person or online. I still log in to quite a few platforms to run marketing and sales reports and keep tabs on how CRM programs look and feel. Read More

Responding on Facebook Messenger

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All my customers have a Facebook Business Page. Over the years I have seen a few prospects and customers of my clients reach out completely through Facebook, using the Facebook Messenger. This past year, I’ve seen consumers use the messaging feature even more on Facebook as well as other platforms: LinkedIn, Yelp, Angie’s List, and so forth. The goal if you accept messages on your Facebook page should be to make it easy for consumers to get in touch with you.

The problem with this, however, can be two-fold:

  1. It really is hard to keep up and reply to these messages in a timely manner.
  2. A lot of companies don’t get notified that they received a message and don’t reply at all! Read More

Base CRM – Best Mobile CRM of 2017

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I have been a fan of Base CRM ever since they came out with their first iPhone app, 6 or 7 years ago. I became an early adapter of Base CRM and focused on using it for my own business. They have done one of the best jobs since day one making their mobile apps act similar to their desktop version. This makes it much easier for the techie and non-techie to learn and use. Read More

Boost Your Facebook Post or Go Home

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Facebook has been a game changer in many ways on how individuals and businesses connect with others. People all over the world can stay in touch so much more easily because of Facebook’s free social media network. Facebook introduced paid advertising a number of years ago which made total sense. They had to make money somehow, right? Those ads you, normally as the second post when you are scrolling through your feed, pays Facebook the big bucks. Read More

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