Autopilot Posting

Posted by David Chism | Mon, May 9, 2011

 Autopilot Posting
A Per­son­al and Hum­bling Example My name is David, and I’m a recov­er­ing auto-poster. It all start­ed when some­one I thought was a friend intro­duced me to Hoot­suite, where I could type one post and it would auto­mat­i­cal­ly update my sta­tus on all my social media sites – Face­book, Twit­ter and Linkedin. I saw how slick it was, and I was hooked. Before long, I was try­ing oth­er sim­i­lar plat­forms, like Postlings, Ping​.fm and Tweet­deck. Why did I do it? It was so easy, so fast. One click of a but­ton… it was crazy! I was sav­ing time and mak­ing posts and I thought I was net­work­ing, and the auto-posts kept get­ting more and more con­ve­nient. I thought I knew what I was doing – I had it all under con­trol… but then the crash came. I received a very nasty pri­vate note on Linkedin, telling me to set­tle down” with my post­ing. I had for­got­ten that all my updates were auto­mat­i­cal­ly post­ing there, and as I looked over my past posts I was shocked to see how I had lost touch – I was annoy­ing rather than intrigu­ing my audi­ence on that site. Not All Social Sites are Cre­at­ed Equal Because the big three social net­work­ing sites have Sta­tus Updates in com­mon, experts” advised us to save time by using one plat­form to post updates to all three at once. As social net­works mature, how­ev­er, we are see­ing how Face­book, Twit­ter and Linkedin are dif­fer­ent in many ways. On Face­book peo­ple just want to con­nect, hang out and share. Twit­ter tends to be more focused on net­work­ing and news updates. Final­ly, Linkedin is a great place to do research, join a busi­ness group and do B to B net­work­ing. There is a dif­fer­ent atmos­phere, audi­ence, and pur­pose for each social site, so your sta­tus updates need to be thought­ful­ly deliv­ered to the right place. Con­sid­er your audi­ence and get to know what your read­ers on each site are inter­est­ed in. Once you know them bet­ter, you can tai­lor your posts more specif­i­cal­ly and make sure you aren’t becom­ing a voice that your audi­ence tunes out. When Is It Ok? Now, hav­ing just bared my soul and exhort­ed you not to be an auto-poster, I do think there are times when it is ok to auto-post. The main thing is to make sure you are post­ing awe­some con­tent that will be well received. For exam­ple, I have a num­ber of clients who nev­er vis­it my web­site to read my blogs, yet they vis­it my Face­book page often. So I make sure my blogs auto-post to my Face­book page. I then have occa­sion­al posts on Face­book that are rel­e­vant to some of my Linkedin-only read­ers, so I make sure to auto-post those updates on Linkedin as well. The bot­tom line is to know your audi­ence. You need to ask them what they want to hear about, what is inter­est­ing to them. You then need to know where your audi­ence spends their time. Once you have those two things in place, you can then post the right con­tent to the right net­work­ing sites and rest assured your social media is work­ing for you. Do you have an auto post­ing sto­ry you’d like to share? p.s. By the way, Hoot­suite and Tweet­deck have their places. If you must auto tweet, best to use one of those pro­grams. Also, Hoot­suite is per­fect for sched­ul­ing” your updates (you can write them all up and sched­ule when they go out).

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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