Update: November 2018: Base has joined with Zendesk Support. Their new name is Zendesk Sell. Their pricing structure has changed as well. It spans from $19, $49, $99 and $199 per user. I use the words Base CRM in the article below, written in 2013.
This evening, Base CRM‘s latest release for iPhone and iPads hit the Apple Store. I downloaded it and have been testing it out. There were no new features, but they did update the design (interface). It now closely matches the soon to be released iOS 7.
I’ve been using iOS 7 Beta for the past few months. From day one, I really liked the new layout and features. One of best things I like about the latest update is the ability to swipe forward and back when you are further in an app. Base CRM has made this feature available in their latest update. Now when I’m in a contact, I don’t have to tap back a bunch of times to the menu. Instead I just swipe with a finger across the screen. It is hard to example in a written blog post, but you’ll get the idea when you try it out, those who are used to using Base CRM already.
In short, the new release is just slick, has cleaner design, is faster to operate and just easier to use. That is what Apple did with iOS 7 too. I am very impressed with the design staff over at FutureSimple (the folks who created Base). I feel like they secretly work for Apple. They are so quick to make changes to their CRM program and add new and useful features. I’m looking forward more updates and features.
If you want to know more about Base and why I endorse and use it, try their FREE version and/or read some of my older post.