Black Friday Extended

Posted by David Chism | Tue, Dec 1, 2009

On Fri­day morn­ing, the day after Thanks­giv­ing, I received an email blast from a pri­vate­ly owned Mac store near my home. The ad was well designed and had some nice spe­cials from Apple. The ad encour­aged you to get into their store for the one day only Black Fri­day” spe­cials. The next morn­ing, I received, Black Fri­day Extend­ed” in my inbox. On Sun­day morn­ing, I got yet anoth­er email from this com­pa­ny say­ing it was extend­ed again. I guess it was a sign that could be good or bad: GOOD: It was so good that they extend­ed the offer! or BAD: it was so bad they had to extend the offer! The way I read the emails made me feel they did not get enough busi­ness. It could just be me! I’m not sure how effec­tive it is send­ing 3 email blast in three days. I think most folks would click Unsub­scribe” if that happened.

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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