Black Friday Extended

On Fri­day morn­ing, the day after Thanks­giv­ing, I received an email blast from a pri­vate­ly owned Mac store near my home. The ad was well designed and had some nice spe­cials from Apple. The ad encour­aged you to get into their store for the one day only ​“Black Fri­day” spe­cials. The next morn­ing, I received, ​“Black Fri­day Extend­ed” in my inbox. On Sun­day morn­ing, I got yet anoth­er email from this com­pa­ny say­ing it was extend­ed again. I guess it was a sign that could be good or bad: GOOD: It was so good that they extend­ed the offer! or BAD: it was so bad they had to extend the offer! The way I read the emails made me feel they did not get enough busi­ness. It could just be me! I’m not sure how effec­tive it is send­ing 3 email blast in three days. I think most folks would click ​“Unsub­scribe” if that happened.