Black Friday Extended
On Friday morning, the day after Thanksgiving, I received an email blast from a privately owned Mac store near my home. The ad was well designed and had some nice specials from Apple. The ad encouraged you to get into their store for the one day only “Black Friday” specials. The next morning, I received, “Black Friday Extended” in my inbox. On Sunday morning, I got yet another email from this company saying it was extended again. I guess it was a sign that could be good or bad: GOOD: It was so good that they extended the offer! or BAD: it was so bad they had to extend the offer! The way I read the emails made me feel they did not get enough business. It could just be me! I’m not sure how effective it is sending 3 email blast in three days. I think most folks would click “Unsubscribe” if that happened.