Blackberry Torch Might Keep Business Professionals

Posted by David Chism | Tue, Aug 3, 2010

The Black­ber­ry Smart­phones have strug­gled a bit since Apple and Android cre­at­ed some pret­ty amaz­ing touch­screen phones. Black­ber­ry entered the touch­screen mar­ket 2 years ago when Ver­i­zon released the Black­ber­ry Storm. The Storm has nev­er real­ly tak­en off like Ver­i­zon or oth­er Black­ber­ry users were hop­ing, which is why Ver­i­zon turned their atten­tion to the Android Droid.” Hav­ing had a Black­ber­ry for a num­ber of years in the past, I must say, the key­board was awe­some. I think RIM has the key­board mas­tered. So, with the arrival of the new Black­ber­ry Torch, RIM cre­at­ed a bet­ter touch­screen phone and a pull­down key­board that Black­ber­ry users are famil­iar with already. I think this might be a good call. They are not call­ing it an iPhone killer, which is also a good mar­ket­ing strat­e­gy. Instead, they are cater­ing to what their clients want: an eas­i­er to use brows­er and touch­screen with the abil­i­ty to use the old-fash­ion” key­board. It will be released to the US. in about 2 weeks. To learn more about the new phone, watch the WSJ report below. | or vis­it The Black­ber­ry Torch Page. 

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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