My specialty is marketing and creative work for service businesses, especially painters and contractors. When you think of a service company or a contractor, you don’t typically think of a butterfly! So why do I have a butterfly on my logo?
A butterfly is a very interesting creature. It is a great example of creativity in my opinion. It does not start as a beautiful butterfly. Instead, it starts out life as an ugly caterpillar. It goes through life eating the same thing day after day: life is boring and dull. However, once it is time to enter the cocoon, it is ready for change. God, with his amazing creative hand, transforms that tiny and weird looking caterpillar in to a colorful and elegant-looking butterfly in a few weeks. The once ugly creature now brings smiles to just about everyone who sees it fluttering around.
Most small business contractors and services companies typically lack creativity or the desire to change. They are stuck doing the same thing day after day, and they think of their business as just a job. They cannot imagine the possibilities that come from stepping outside their comfort zone to be creative. I believe that with a little help and guidance, I can take a small business stuck in a rut, and help them organize their marketing so that it is creative and successful! My goal is to put a smile on a business owner’s face that will not go away.