Boost Your Facebook Post or Go Home

Face­book has been a game chang­er in many ways on how indi­vid­u­als and busi­ness­es con­nect with oth­ers. Peo­ple all over the world can stay in touch so much more eas­i­ly because of Face­book’s free social media net­work. Face­book intro­duced paid adver­tis­ing a num­ber of years ago which made total sense. They had to make mon­ey some­how, right? Those ads you, nor­mal­ly as the sec­ond post when you are scrolling through your feed, pays Face­book the big bucks. I will keep this post short and to the point. This is just a friend­ly reminder that busi­ness­es that want to see a bit more fruit from their post­ing labors need to have a Face­book boost­ing bud­get. If you do not pay to boost your post, chances are your post will be seen by less than 10% of the peo­ple who like your com­pa­ny’s busi­ness page. It no longer mat­ters if you decide to post 5x a week. If you are not pay­ing to boost, you are just wast­ing your time. I was talk­ing to a close rel­a­tive of mine who has a social media posi­tion with a well-known brand in Amer­i­ca (hint: Harley). I asked him if the deal­er­ships he works for pay to boost their Face­book post. He said that they real­ly only pay to boost for an event, but they do not want to spend extra mon­ey on the ​“reg­u­lar” post­ings! Yet they are pay­ing this guy’s salary to beef up Face­book! That is why I’m writ­ing this post! I was sur­prised such a trust­ed brand would not under­stand the game of how Face­book works! [cap­tion id=“attachment_3622” align=“aligncenter” width=“400”] For $20, I was able to have this 1 post reach close to 2k people.[/caption] [cap­tion id=“attachment_3623” align=“aligncenter” width=“400”] Only 77 peo­ple saw this post, because it was not boosted.[/caption]

What is Face­book Boosting

If you are unfa­mil­iar with Face­book boost­ing, it is sim­ply a way to pay any­where from a cou­ple dol­lars to hun­dreds to get your post in front of more peo­ple. Face­book will give you plen­ty of options on how to have your post reach more eye­balls. A num­ber of years ago, a busi­ness cost write a post and know that a major­i­ty of their ​“fans” would see their post. How­ev­er, it quick­ly got out of hand. Busi­ness­es all over the world began post­ing like crazy because it was free and easy to get in front of their tar­get audi­ence. Not a lot has changed. You can still get in front of your audi­ence. The dif­fer­ence is real­ly that sim­ple: you have to pay to play. Don’t be cheap guys! Cre­ate a Face­book boost­ing bud­get and boost those post. Start sim­ple and small! Try spend­ing $5 on a post. Cre­ate the tar­get audi­ence to be peo­ple who liked your page and their friends. See how it goes. Face­book will keep you in the loop for how well the post was received. The qual­i­ty of your con­tent is still vital! The qual­i­ty of your con­tent is still vital! You nev­er know when that $5 – 20 can reach tens of thou­sands of peo­ple. Basi­cal­ly, Face­book wants to know you are seri­ous about your busi­ness. They will test the waters and see how your post does on the Face­book feed. If peo­ple seem to like the con­tent, they will boost it more. Face­book is very care­ful about their ads. They know the con­sumer does not like see­ing a lot of ads. So they are very strate­gic in how they present your post these days.

A Word About Post Going Viral

What about a post going viral? Does that only work if you pay to play? The short answer is no. Any post tech­ni­cal­ly can go viral with­out pay­ing a pen­ny. Yet you are far more like­ly to have a post go viral the more peo­ple who see it. If you cre­ate a humor­ous video and do not pay to boost it, you’ll have to hope that the few peo­ple who see it think it is fun­ny and shares it organ­i­cal­ly. That was true with one of the videos a local Harley deal­er­ship did recent­ly. They did a Face­book live to intro­duce their new line of 2018 bikes. They did not have to do much to make that one video go viral. With­in less than 48 hours, it was viewed over 100,000. It can hap­pen but do not bank on all your con­struc­tion post going viral. Don’t be cheap guys! Have a plan, cre­ate that bud­get, cre­ate great con­tent and go to work! Boost those post or don’t post at all.