Branding Can Be Cult-Like

Posted by David Chism | Wed, Dec 16, 2009

I ran across a great arti­cle called, Your Brand as a Cult” this morn­ing. It is quite true! As a ser­vice con­trac­tor, remem­ber, do not spread your­self to thin. Devel­op your brand. Dis­cov­er your ide­al cus­tomers. Go after them! Stay away from any­one who will nev­er hire you. You know who they are. Avoid them at all cost. Read this BLOG POST and pur­pose to make your brand into a cult. Yes. It is pos­si­ble even for a small paint­ing con­trac­tor to be loved by your customers!

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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