Branding Report on Amazon Part 2

Posted by David Chism | Tue, Aug 10, 2010

Branding Report on Amazon Part 2
Now I get to tell you in this short blog some of the insights of the Ama​zon​.com Brand! Below are some of the things I’ve heard, and you are all right on! When Peo­ple Think of Ama​zon​.com These Are The Things That Come To Mind: 
  • Free Ship­ping
  • Ama­zon is the biggest rain­for­est in the world: there­fore, Ama​zon​.com wants to (or is) the biggest online shop­ping company
  • They have every­thing from A to Z (notice the swoosh start­ing at ​“A” and point­ing to ​“Z”
  • The “.com” means it is online
  • The swoosh rep­re­sents a ​“Smile” | Cus­tomers expe­ri­ence deal­ing with Ama​zon​.com
  • Ama​zon​.com is easy to use, easy to nav­i­gate and is just an all around good shop­ping experience
What do peo­ple think when they see or hear your brand name? What makes you dif­fer­ent? A great book to help you under­stand brand­ing bet­ter is ​“What Is Your BQ” by San­dra Sel­l­ani (She is a gift­ed speak­er too!)

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.

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