Branding Report on Amazon Part 2

Posted by | August 10, 2010 | Marketing Commentary | No Comments

Now I get to tell you in this short blog some of the insights of the Amazon.com Brand! Below are some of the things I’ve heard, and you are all right on!

When People Think of Amazon.com These Are The Things That Come To Mind:

  • Free Shipping
  • Amazon is the biggest rainforest in the world: therefore, Amazon.com wants to (or is) the biggest online shopping company
  • They have everything from A to Z (notice the swoosh starting at “A” and pointing to “Z”
  • The “.com” means it is online
  • The swoosh represents a “Smile” | Customers experience dealing with Amazon.com
  • Amazon.com is easy to use, easy to navigate and is just an all around good shopping experience

What do people think when they see or hear your brand name? What makes you different?

A great book to help you understand branding better is “What Is Your BQ” by Sandra Sellani (She is a gifted speaker too!)

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.

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