Building Quality Landing Pages

Dri­ving peo­ple to your web­site is a good. How­ev­er, dri­ving them to the right page is real­ly the key. The page a vis­i­tor enters is called the ​“land­ing page.” A num­ber of years ago, it was a com­mon prac­tice to send poten­tial cus­tomers to your home page so they could be ​“wowed” by how cool your home paged looked. Peo­ple thought that was enough to get a good con­ver­sion (a per­son who calls for an esti­mate or buys a prod­uct). It is true that it worked, but that was yes­ter­day. Today, the com­pe­ti­tion is stronger and the web vis­i­tors are more picky and com­put­er savvy. I’ve cre­at­ed a brief video that gives an exam­ple of a cou­ple good land­ing pages, and I hope this video alone will shed some light on how you can cre­ate the right land­ing page for your com­pa­ny. To sum up what a good land­ing page is: It’s a page that ful­fills what a vis­i­tor is look­ing for. The bet­ter the land­ing page, the bet­ter con­ver­sions you will receive. View my video on YouTube.