Building Quality Landing Pages

Posted by David Chism | Tue, Jan 26, 2010

 Building Quality Landing Pages
Dri­ving peo­ple to your web­site is a good. How­ev­er, dri­ving them to the right page is real­ly the key. The page a vis­i­tor enters is called the land­ing page.” A num­ber of years ago, it was a com­mon prac­tice to send poten­tial cus­tomers to your home page so they could be wowed” by how cool your home paged looked. Peo­ple thought that was enough to get a good con­ver­sion (a per­son who calls for an esti­mate or buys a prod­uct). It is true that it worked, but that was yes­ter­day. Today, the com­pe­ti­tion is stronger and the web vis­i­tors are more picky and com­put­er savvy. I’ve cre­at­ed a brief video that gives an exam­ple of a cou­ple good land­ing pages, and I hope this video alone will shed some light on how you can cre­ate the right land­ing page for your com­pa­ny. To sum up what a good land­ing page is: It’s a page that ful­fills what a vis­i­tor is look­ing for. The bet­ter the land­ing page, the bet­ter con­ver­sions you will receive. View my video on YouTube.

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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