Building Quality Landing Pages

Posted by | January 26, 2010 | Marketing | No Comments

Driving people to your website is a good. However, driving them to the right page is really the key. The page a visitor enters is called the “landing page.” A number of years ago, it was a common practice to send potential customers to your home page so they could be “wowed” by how cool your home paged looked. People thought that was enough to get a good conversion (a person who calls for an estimate or buys a product). It is true that it worked, but that was yesterday. Today, the competition is stronger and the web visitors are more picky and computer savvy.

I’ve created a brief video that gives an example of a couple good landing pages, and I hope this video alone will shed some light on how you can create the right landing page for your company. To sum up what a good landing page is: It’s a page that fulfills what a visitor is looking for. The better the landing page, the better conversions you will receive.

View my video on YouTube.

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.

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