Burned Out With Social Media

Posted by David Chism | Tue, Aug 2, 2011

 Burned Out With Social Media
I’ve been notic­ing in the past few months that a num­ber of ser­vice com­pa­nies are get­ting burned out with web mar­ket­ing, blog­ging and (espe­cial­ly) Face­book, Twit­ter and Linkedin. Don’t get me wrong, I real­ize that it is a lot of work and things to jug­gle. A few years ago, you could put a blog or a post on auto pilot, sit back and let the leads come pour­ing in. Those days are over. The fad of social media seems to be set­tling down a lit­tle, but it still is a real­i­ty that will be around for years to come. Social media is rela­tion­al, through and through. It was nev­er meant to be put on auto pilot and today, more than ever, it still is a pow­er­ful tool to use in your busi­ness. Don’t give up on it yet. I am just here to tell you that it takes work – hard work. Social media should com­ple­ment the oth­er changes you’ve had to make in recent years. I’m hop­ing the changes you made were what I believe is cru­cial: bet­ter cus­tomer engage­ment and ser­vice. Cus­tomers may not com­ment on your blogs or share your pho­tos with all their friends, but they do see you on the web if you are giv­ing them great con­tent. It is a way to engage and have a good brand online. With­out fur­ther ado, I’d like to stop and let Chris Bro­gan’s excel­lent blog take over. Chris recent­ly wrote a blog called Social Media Fatigue.” He encour­ages his read­er­ship to wake up and use social media as a tool and think of cre­ative ways to stay the course. Read Chris’s Blog and let me know what you think.

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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