Burned Out With Social Media

I’ve been notic­ing in the past few months that a num­ber of ser­vice com­pa­nies are get­ting burned out with web mar­ket­ing, blog­ging and (espe­cial­ly) Face­book, Twit­ter and Linkedin. Don’t get me wrong, I real­ize that it is a lot of work and things to jug­gle. A few years ago, you could put a blog or a post on auto pilot, sit back and let the leads come pour­ing in. Those days are over. The fad of social media seems to be set­tling down a lit­tle, but it still is a real­i­ty that will be around for years to come. Social media is rela­tion­al, through and through. It was nev­er meant to be put on auto pilot and today, more than ever, it still is a pow­er­ful tool to use in your busi­ness. Don’t give up on it yet. I am just here to tell you that it takes work – hard work. Social media should com­ple­ment the oth­er changes you’ve had to make in recent years. I’m hop­ing the changes you made were what I believe is cru­cial: bet­ter cus­tomer engage­ment and ser­vice. Cus­tomers may not com­ment on your blogs or share your pho­tos with all their friends, but they do see you on the web if you are giv­ing them great con­tent. It is a way to engage and have a good brand online. With­out fur­ther ado, I’d like to stop and let Chris Bro­gan’s excel­lent blog take over. Chris recent­ly wrote a blog called ​“Social Media Fatigue.” He encour­ages his read­er­ship to wake up and use social media as a tool and think of cre­ative ways to stay the course. Read Chris’s Blog and let me know what you think.