Marketing Advice
Evernote, Remember the Milk, Google Tasks, Apple Reminders…
There are a plethora of productivity apps available on the market. In fact, just about all the big players out there have their own apps to help you get things done and remember the little details of life.
Over the years I have tried dozens of these options, always on the hunt for the ever-elusive “perfect app!”
Well, I have yet to find it.
How Should You Respond To a Prospect You Just Can’t Serve?
Posted by David Chism | Marketing Advice | No CommentsResponses, like vegetables, are always better fresh than canned.
Most quality home improvement contractors are running more leads than they can handle this time of the year. And, when your company gets an abundance of leads, offering a 
timely response to inquiries isn’t easy!
Consequently, I typically see an uptick in negative reviews this time of year as well. Consumers are more and more demanding, and expect faster responses than ever before.
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What Should You Be Doing with Your Google My Business Page?
Posted by Adam Zobel | Marketing, Marketing Advice | No CommentsI often hear this question while working with our clients in the contracting and painting industry: “Where should I be posting on social media?”
I love this question, mostly because it means that the asker knows that “everywhere” isn’t the right answer. You’ve got to plan your social strategy based on your target audience, the level of visibility you can expect, and where your current clients are hanging out online.
More on that another time…
For now, I wanted to share a couple quick tips about a resource I hope you ARE using: your Google My Business page.
Homeowner Pays Painter To Leave Job
Posted by Adam Zobel | Humor, Marketing Advice, Satire | No CommentsRose Hill, VA-
Joan Slotch hired Paul the Painter 7 weeks ago to paint four rooms in her Rose Hill home.
“I should’ve known it was too good to be true,” Joan says, referencing Paul’s special offer: Paint 1 Room, Get 3 Free. Looking back, Joan also says that the hand-written business card should have been a red flag, as well as the fact that Paul worked out of his sister’s minivan and seemed to only own one brush.
How Important Is “Seen Around Town” Marketing?
Posted by David Chism | Marketing Advice | No CommentsHow Signs and Trucks Can Help Grow a Business
A few years ago, I started working with a painting contractor who got very few leads from his trucks and yard signs. He probably averaged a couple per month at most.
At the time, he had an annual revenue of just under $1.5 million. I believe his lack of Seen Around Town leads were really due to several reasons: his truck lettering and yard signs were hit-and-miss, his crews were not consistently putting up job signs, and his company vehicles had a boring logo that just didn’t stand out. It wasn’t memorable. Read More
When I was a kid, I loved it when my dad would come home from work and hand me a local paint supplier’s t-shirt. The back would usually have some Hawaiian-style cars, motorcycles, desert, beach, or surf design on it. Frazee Paint, Dunn-Edwards, and Vista Paints were all very popular when I was growing up in San Diego. The shirts were free, so not only did I enjoy wearing them, but my dad’s paint crew would also get in on the action. If they got too much paint or caulk on them, they’d go to the paint store and get another free shirt! Why not? It’s free, right? Read More
LinkedIn is a powerhouse for B2B connections. It is owned by Microsoft and is showing signs of growing stronger in the market.
I want you all reading this to do two things on your LinkedIn profile to help make you look more professional in your industry. These are best practices. There is a lot to learn about LinkedIn. I wanted to keep this short and make it easy for you all to commit to these two things. Read More
Salesforce continues to be a strong leader in Customer Relationship Management (CRM) for many medium and large companies. I still hear a lot of chatter from companies looking to switch for many reasons. Sometimes it has to do with saving money or that they just need something that is easier to use.
I have used many CRMs over the years to see how they work and recommend the ones I feel are the better choice for my clients and businesses I meet in person or online. I still log in to quite a few platforms to run marketing and sales reports and keep tabs on how CRM programs look and feel. Read More
Facebook Is Changing! How Will Your Company Page Be Impacted?
Posted by Adam Zobel | Marketing, Marketing Advice, Small Biz Talk | No CommentsIf you haven’t heard about it yet, let me be the one to break the news to you.
Facebook is changing in a massive way, and things will never be the same.
To quote the R.E.M. song, it’s the end of the [Facebook] world as we know it. But before you crawl into your social media bunker and wait for impact, we’ve put together a quick overview of what you need to know to survive.
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