Marketing Advice | A David Creation

Sep 03

Is Radio Advertising Worth It for Contractors???

Posted by David Chism | Marketing Advice | No Comments

Do people still listen to the radio?*
I’m too small to advertise on the radio! I can’t afford it.
I don’t even like the radio, and ignore the commercials anyway.
Nah, I don’t like that station!

These are just some of the comments and questions I’ve heard from my home improvement clients over the years. Deciding whether or not to pull the trigger on radio advertising isn’t easy, and the price tag often is a tough pill to swallow.

So, is it really worth it?

Jul 19

Are You Busy? Awesome! Play It Smart, and Don’t Let Up On Your Marketing

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During a boom season, it can be too easy to get distracted, get complacent, and coast… Don’t let up. Take advantage of the time, and get in the best position possible.

Jun 18

Let People Know You’re Hiring With This Easy LinkedIn Feature

Posted by Ellen Socash | Marketing Advice | No Comments

May 14

Having Trouble Getting Reviews? Take a Look At Our Favorite Software

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May 06

Should I Do A Full Wrap Of My Company Vans?

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Wrapping your company vehicles is a cost-effective way to ramp up your local brand recognition. Just make sure you do it right!

Mar 23

Post-Pandemic Reflections: Things I Can’t Afford To Forget

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I’ll never forget this past year…

Just 12 months ago I was sitting in an all-day business meeting when my phone and computer started to light up with customers wanting to talk to me about canceling, pausing, or adjusting their marketing services. I wrote about that experience, and my first few months of the lockdown, in this blog post: Embracing Uncertainty. I’m sure you have your own moments that you can clearly recall, when the world as we knew it seemed to grind to a sudden halt.

Feb 25

What’s the Updated Google My Business Chat Feature, and How Should You Use It?

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Following a long overdue update, Google My Business has made their chat feature user-friendly and practical. Make sure you aren’t missing out!

Jan 28

Hiring a Painting Estimator? You Need a Prospector, Not an Order-Taker

Posted by David Chism | Marketing Advice | No Comments

First, just a quick heads-up: this post is written primarily for the painting contractor audience. If you run another type of home improvement business, I do hope you’ll glean a few benefits as well.

Jan 07

Keeping Your Deal Source Clean Is a Big Deal!

Posted by Ellen Socash | Marketing Advice | No Comments

Ready to get nerdy? Trust me. It’s worth it.

Kicking off a new year is an IDEAL time to get a bit more organized! I took a week off of work to spend time with my family during the holidays, and I found myself staying home and doing some of my own organizational projects. I even did some painting. I had my kids go through their rooms too and clean out the things they aren’t using anymore.