For years now, Angie’s List has required advertisers to sign up for a 12-month commitment. Many of you haven’t had the best experience with the platform, making a long-term contract less than attractive.
They JUST released a new program that may actually be a better fit, and dovetail nicely with your fall marketing plans.
Read MoreMany of you read my blog Embracing Uncertainty back in July. I received more feedback from that blog than any other I’ve written over the years. While much of this feedback was related to the subject matter, some was related to the weekly prayer meeting that I started, where we focus on praying for our businesses and the construction industry as a whole.
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By mid-March, many of my customers were having record leads and sales coming out of the gloomy winter months. Things were looking up. I had just gotten through months of planning and setting the strategies for my customers and was looking forward to a smooth spring season with lots of leads!
A week prior, I had just returned from New York City visiting A.G. Williams Painting, then spending a little time in Central Park. People asked me if I was concerned about the COVID-19 virus, especially after the risky NYC visit. In all honesty, I wasn’t concerned at all.
The thought of a crisis hadn’t entered my mind.
Read MoreAs a business owner, you already know how important messaging is as you try to reach new clients and keep in touch with your existing base.
The strategy you employ has taken on a whole new level of importance in this era of COVID-19. Let’s take a closer look…
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I think the days of using standard, template emails to get reviews from clients are just about over. I say “just about” because I know some of you are using this approach with success, but that success is moderate at best.
In today’s world, most consumers are totally comfortable with hundreds (or even thousands) of emails piled up in their inboxes, and your email asking for a review is just going to disappear in the heap. 80% of the time, it will never be seen or responded to.
So, what are your options?
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I met a software developer this past month to explore some ways he could help me improve my business using better dashboards and reporting software.
The two of us were just exchanging emails and getting together to meet in person in March which then moved to April and then…the virus hit the U.S.
Dan and his team wanted to find a way to help humanity. So he used his dashboard software to build a tracking system for the Coronavirus. He has been sharing updates with me during this crisis, and I thought it was time to help share the dashboard with my followers.
Their visual representation dashboard of the COVID-19 CURVE is the first in the world to help humanity visualize how well each region is doing as time goes on.
Fear has, in many ways, paralyzed our economy just as much as the social distancing. And, that fear is contagious. We’ve already seen it start to seep into the perspectives of business owners, especially those who own small businesses that simply aren’t built to withstand too much turbulence.
NOW is your chance to either hunker down and hope the storm doesn’t get too bad, or seize the opportunity to modify and improve your processes.
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Over the past few days I’ve been receiving more and more requests for help with creating content that our clients can use to calm their own clients. After all, with the prevailing recommendation being to close your doors and avoid exposure, why risk having a painter or remodeler come work in your home, right?
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