After you wrap up a dental appointment, what happens? Do they ship you out the door and say, “Hope to see you again someday!”?
Nope. They schedule your next appointment faster than you can rinse and spit.
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There’s no doubt about it. We live in a digital world, with digital media pressing in all around us.
Marketing strategies are rapidly changing too, accommodating and keeping up with the times. 25 years ago, an ad in the yellow pages was a valuable tool, while today we’re on social media, uploading photos, videos, blogs, and more.
So, is print dead, or should it have a place in your marketing toolkit?
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Well, since you’re reading this, I guess you already know where we stand!
But in all seriousness, this is a huge question, especially as best practices for online marketing continue to evolve. The winds of change are always blowing, and we’re big on devoting time and resources to the methods and strategies that will work best for you and your contracting business.
So, with that said, here are a few thoughts to keep in mind.
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I’ve had many, many interactions over the years with business owners who are excellent craftsmen but struggle to make a living running a home improvement business.
They do good work, offer fantastic services, and appear to be doing all the right things. So, what’s missing?
Read MoreAs a contractor, regardless of whether you’re in the roofing, painting, or remodeling industry, we know you’re always thinking a season or two ahead. And if you aren’t, you really should be.
Right now our clients across the country are prepping for winter, particularly in those areas that are most impacted by inclement weather. While you might assume that’s a problem only for those on the east coast, it really tends to hit our west coast friends too. After all, weeks of rain can halt production, creating similar issues to those facing snow and ice.
Bad weather is bad for business, no matter where you live!
So, what can you do about it?
Before we start unpacking the title of this blog, let’s take a look at a Google Review horror story. And it’s a true story, unfortunately.
If you’ve read any of my articles or talked to me in person, you know how passionate I am about contractors taking quality video and photos of their work.
There are many reasons why every contractor should be doing this, and it’s not always just about getting the phone to ring. In fact, as I write this post, my customers are swamped with leads. When that’s the case, the temptation is to stop taking pictures and pull way back on marketing.
A lot of our clients get stuck on video. Whether it’s stage fright, busyness, lack of equipment/know-how, or just a tight budget, they simply don’t make it happen.
Can you relate?
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Two weeks after purchasing their first home, new homeowners Flynn and Morgan Trenchman are still waiting for HGTV to arrive. Their morale is high, but certainly has begun to deteriorate.
Read MoreThere is a HUGE labor shortage in the trades! We need to celebrate the trades more effectively, and offer a more diverse workforce as well…
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