First, just a quick heads-up: this post is written primarily for the painting contractor audience. If you run another type of home improvement business, I do hope you’ll glean a few benefits as well.
Read MoreKicking off a new year is an IDEAL time to get a bit more organized! I took a week off of work to spend time with my family during the holidays, and I found myself staying home and doing some of my own organizational projects. I even did some painting. I had my kids go through their rooms too and clean out the things they aren’t using anymore.
Read More
You love your logo and brand, as you should. There’s nothing wrong with that.
But, with that said, I have some bad news…
Read MoreWhen your leads are strong and steady, it’s a good time to think about how your contracting business can pick up more market share.
So, how do you do it?
Read MoreFor years now, Angie’s List has required advertisers to sign up for a 12-month commitment. Many of you haven’t had the best experience with the platform, making a long-term contract less than attractive.
They JUST released a new program that may actually be a better fit, and dovetail nicely with your fall marketing plans.
Read MoreMany of you read my blog Embracing Uncertainty back in July. I received more feedback from that blog than any other I’ve written over the years. While much of this feedback was related to the subject matter, some was related to the weekly prayer meeting that I started, where we focus on praying for our businesses and the construction industry as a whole.
Read More
By mid-March, many of my customers were having record leads and sales coming out of the gloomy winter months. Things were looking up. I had just gotten through months of planning and setting the strategies for my customers and was looking forward to a smooth spring season with lots of leads!
A week prior, I had just returned from New York City visiting A.G. Williams Painting, then spending a little time in Central Park. People asked me if I was concerned about the COVID-19 virus, especially after the risky NYC visit. In all honesty, I wasn’t concerned at all.
The thought of a crisis hadn’t entered my mind.
Read MoreAs a business owner, you already know how important messaging is as you try to reach new clients and keep in touch with your existing base.
The strategy you employ has taken on a whole new level of importance in this era of COVID-19. Let’s take a closer look…
Read More
I think the days of using standard, template emails to get reviews from clients are just about over. I say “just about” because I know some of you are using this approach with success, but that success is moderate at best.
In today’s world, most consumers are totally comfortable with hundreds (or even thousands) of emails piled up in their inboxes, and your email asking for a review is just going to disappear in the heap. 80% of the time, it will never be seen or responded to.
So, what are your options?
Read More
