Marketing Advice | A David Creation

Is Radio Advertising Worth It for Contractors???

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  • Do people still listen to the radio?
  • I’m too small to advertise on the radio! I can’t afford it. 
  • I don’t even like the radio, and ignore the commercials anyway. 
  • Nah, I don’t like that station!

These are just some of the comments and questions I’ve heard from my home improvement clients over the years. Deciding whether or not to pull the trigger on radio advertising isn’t easy, and the price tag often is a tough pill to swallow.

So, is it really worth it?

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Post-Pandemic Reflections: Things I Can’t Afford To Forget

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I’ll never forget this past year…

Just 12 months ago I was sitting in an all-day business meeting when my phone and computer started to light up with customers wanting to talk to me about canceling, pausing, or adjusting their marketing services. I wrote about that experience, and my first few months of the lockdown, in this blog post: Embracing Uncertainty. I’m sure you have your own moments that you can clearly recall, when the world as we knew it seemed to grind to a sudden halt. 

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