Marketing Advice | A David Creation
Post-Pandemic Reflections: Things I Can’t Afford To Forget
Posted by David Chism | Marketing Advice | No CommentsI’ll never forget this past year…
Just 12 months ago I was sitting in an all-day business meeting when my phone and computer started to light up with customers wanting to talk to me about canceling, pausing, or adjusting their marketing services. I wrote about that experience, and my first few months of the lockdown, in this blog post: Embracing Uncertainty. I’m sure you have your own moments that you can clearly recall, when the world as we knew it seemed to grind to a sudden halt.
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What’s the Updated Google My Business Chat Feature, and How Should You Use It?
Posted by David Chism | Marketing Advice | No CommentsFollowing a long overdue update, Google My Business has made their chat feature user-friendly and practical. Make sure you aren’t missing out!
Read MoreHiring a Painting Estimator? You Need a Prospector, Not an Order-Taker
Posted by David Chism | Marketing Advice | No Comments
First, just a quick heads-up: this post is written primarily for the painting contractor audience. If you run another type of home improvement business, I do hope you’ll glean a few benefits as well.
Read MoreKeeping Your Deal Source Clean Is a Big Deal!
Posted by Ellen Socash | Marketing Advice | No CommentsReady to get nerdy? Trust me. It’s worth it.
Kicking off a new year is an IDEAL time to get a bit more organized! I took a week off of work to spend time with my family during the holidays, and I found myself staying home and doing some of my own organizational projects. I even did some painting. I had my kids go through their rooms too and clean out the things they aren’t using anymore.
Read MoreShould You Start a Video with Your Logo? No! Here’s Why.
Posted by David Chism | Marketing, Marketing Advice | No Comments
You love your logo and brand, as you should. There’s nothing wrong with that.
But, with that said, I have some bad news…
Read MoreWhen your leads are strong and steady, it’s a good time to think about how your contracting business can pick up more market share.
So, how do you do it?
Read MoreDid You See the New Program from Angie’s List?
Posted by David Chism | Marketing Advice | No CommentsFor years now, Angie’s List has required advertisers to sign up for a 12-month commitment. Many of you haven’t had the best experience with the platform, making a long-term contract less than attractive.
They JUST released a new program that may actually be a better fit, and dovetail nicely with your fall marketing plans.
Read MoreMany of you read my blog Embracing Uncertainty back in July. I received more feedback from that blog than any other I’ve written over the years. While much of this feedback was related to the subject matter, some was related to the weekly prayer meeting that I started, where we focus on praying for our businesses and the construction industry as a whole.
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By mid-March, many of my customers were having record leads and sales coming out of the gloomy winter months. Things were looking up. I had just gotten through months of planning and setting the strategies for my customers and was looking forward to a smooth spring season with lots of leads!
A week prior, I had just returned from New York City visiting A.G. Williams Painting, then spending a little time in Central Park. People asked me if I was concerned about the COVID-19 virus, especially after the risky NYC visit. In all honesty, I wasn’t concerned at all.
The thought of a crisis hadn’t entered my mind.
Read MoreDavid’s Marketing and Tech Blog
