Marketing Advice

Why Basecamp is Better Than Yammer

Posted by | Marketing Advice | No Comments

Internal Communication with Your Team

How do you communicate in your company? Do you rely on text messaging, email, calling one another, or an internal communication (social network)? We have many different ways to communicate these days with friends, family and coworkers thanks to popular sites such as Facebook. Those sites make it more fun and very easy, right? Now, with that in mind, I wanted to do a bit of a technical article talking about internal communications between your team members. Let’s look into why this type of communication is important, mention of some of the products on the market (specifically: Yammer) that do this sort of thing and then round it out with my favorite program and why I recommend it for the home improvement industry. Read More

Why Is It Important to Keep Getting More Online Reviews

Posted by | Marketing Advice | No Comments

Online reviews have been around for well over a decade now. It grew in popularity thanks to services like It then began to find a place in the home improvement industry, especially in Google’s local search and services like Yelp. Consumers are relying less and less on what their neighbor’s think about a service provider and putting more faith in the reviews they see and read about online. Can you blame them? Most of us don’t connect much with our neighbors anymore. We whip out our smartphone to do our research now!  Read More

Why is a Customer Relationship Management Tool Necessary for my Painting Company?

Posted by | Marketing Advice | 2 Comments

It is absolutely crucial for every painting company to use a Customer Relationship Management (CRM) tool. If you want to grow your business, increase revenue, and build valuable customer relationships, you need to start using a Customer Relationship Management (CRM) tool. Painting companies who do not use a CRM to it’s full capacity can really struggle, should the economy turn. Another major benefit is if you keep very good records of your prospects, leads and customers, your business will be sellable and worth more than a company that does not keep good records. By taking advantage of key features in a good CRM, I guarantee your painting company will successfully grow business. Read More

Popular CRM Options for Contractors

Posted by | Marketing Advice | No Comments

It is time for another update of popular cloud-based customer relationship management (CRM) programs that have continued to be popular for the contracting market. There are literally hundreds of options out there. I will list them in no particular order except the first 5 or 6 I’ve had more experience in testing or using. If you are a contractor (home improvement business) and would like to add your favorite CRM to the list, please do so in the comment section. Read More

Pipeline Deals CRM Essential Update

Posted by | Marketing Advice | No Comments

Most of my painting clients settled on Pipeline Deals CRM several years back. It is a simple CRM that just works. This short post is mainly for those already using Pipeline Deals or for a few of you looking for an easy to use cloud CRM.

When you login to Pipeline Deals you will go to the home screen which is a dashboard. The dashboard had a lot of different items to update you on such as upcoming agenda items, task, sales update and so forth. To be honest, the dashboard was not something I used much or had users telling me they found much value. Read More

Fall and Winter Planning Begins Now

Posted by | Marketing Advice | No Comments

I was just telling my wife yesterday that I wish the month of July would standstill for a little while longer. Now that it is August means that school starts in just a few weeks for many of our kids. August is also the month when many Americans make a last minute ditch for vacation and put home improvement on the backburner.

So how can painters, builders and other home improvement trades use their time wisely in the month of August? You got it: Start the fall and winter marketing planning now.  Read More

Schedule your free 30 minute marketing call. Contact David Today!