Marketing Advice

Facebook Is Changing! How Will Your Company Page Be Impacted?

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If you haven’t heard about it yet, let me be the one to break the news to you.

Facebook is changing in a massive way, and things will never be the same.

To quote the R.E.M. song, it’s the end of the [Facebook] world as we know it. But before you crawl into your social media bunker and wait for impact, we’ve put together a quick overview of what you need to know to survive. 
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Responding on Facebook Messenger

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All my customers have a Facebook Business Page. Over the years I have seen a few prospects and customers of my clients reach out completely through Facebook, using the Facebook Messenger. This past year, I’ve seen consumers use the messaging feature even more on Facebook as well as other platforms: LinkedIn, Yelp, Angie’s List, and so forth. The goal if you accept messages on your Facebook page should be to make it easy for consumers to get in touch with you.

The problem with this, however, can be two-fold:

  1. It really is hard to keep up and reply to these messages in a timely manner.
  2. A lot of companies don’t get notified that they received a message and don’t reply at all! Read More

Zendesk Sell – Best Mobile CRM of 2017

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Update: November 2018: Base has joined with Zendesk Support. Their new name is Zendesk Sell. Their pricing structure has changed as well. It spans from $19, $49, $99 and $199 per user. I use the words Base CRM in the article below, written in 2017.

I have been a fan of Zendesk Sell ever since they came out with their first iPhone app, 6 or 7 years ago. I became an early adapter of Base CRM and focused on using it for my own business. They have done one of the best jobs since day one making their mobile apps act similar to their desktop version. This makes it much easier for the techie and non-techie to learn and use. Read More

Boost Your Facebook Post or Go Home

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Facebook has been a game changer in many ways on how individuals and businesses connect with others. People all over the world can stay in touch so much more easily because of Facebook’s free social media network. Facebook introduced paid advertising a number of years ago which made total sense. They had to make money somehow, right? Those ads you, normally as the second post when you are scrolling through your feed, pays Facebook the big bucks. Read More

Can You Use a Tablet Instead of a Laptop in 2017

Posted by | Marketing Advice | One Comment

Tablets have come a long way since Apple introduced the iPad in 2010. Before then, estimators in the field all had to use a hybrid tablet which were basically a full computer that allowed you to write on the screen with a tablet pen. (example: Motion Computing or Toshibas).

When the iPad and Android tablets hit the market, it forced users to get used to built-in apps only. This was a real challenge if you were trying to communicate with your MS office servers or cloud programs like Google Apps, or even to save files to cloud services like Dropbox. Read More

Case Study: Door Hangers vs Mailers

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I have been working with a painting contractor on the west coast for a couple of years now whose main source of leads came from door hangers, customers and referrals when I started. I was a little surprised that he was receiving leads from door hangers. I had mix results from other painters passing out door hangers.  Read More

Is CompanyCam Good For Painters?

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2019 Update: This post was from June 2017. CompanyCam has made changes to its app since I wrote this post. The cons you will see below are not a concern anymore. The company has updated the software to address all of the cons. This really is the best app on the market for photos and videos for a contracting company.

Original article

Wouldn’t it be nice if you had an app that managed all of your photos of your jobs in one place?

It has been a real challenge for painting companies to take pictures of projects, organize them, share them with other members of the team, collaborate and store them. In this post, I want to share a little bit about the features and benefits of a cloud program called CompanyCam and see how this could be a good solution for painting contractors.

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