If you have determined that Twitter is a good tool for you to use for your service business, then creating good followers is crucial. Many of my customers get overwhelmed when they get on to Twitter. They don’t know where to start or what to do with this form of Social Media. To keep this post simple, don’t go overboard with Twitter when starting off. Remember the Sound of Music line, “Let’s start at the very beginning. A very good place to start!”
1. Quality of Followers, not Quantity
Begin using Twitter by researching who is local to you. Who is your target audience? If you deal with a lot of homeowners, you should connect with stay at home moms. These are easy to find on Twitter. Try to connect with local businesses that can not only use you but bet yet, refer you! Twitter is also a great branding tool. You may not get direct leads right away from Twitter, but it is a great way for people to see your company post (tweet) and share information. Twitter users following you will see each time you post…whether they read it or not. When they go online to look for your type of service and see the other online things you’ve been doing, it might trigger their memory, “Oh I think I’ve seen them before.”
2. Local Followers, not Nationwide
It is easy to follow people on Twitter. You can get up to a thousand followers in no time flat. But getting good local followers is more important than focusing on random Twitter users. Spend time reading some post. Set a goal of finding 10 quality companies to connect with on Twitter each week. In a year, you’ll be following 400-500 quality companies, local shops or stay at home moms. Take time to comment, retweet and post to the folks you are following and see if they will connect back with you. If after a time they don’t follow you back, maybe consider unfollowing them. Ideally the goal is to follow everyone who is following you. If someone does not return the favor after several attempts, move on. People can only see YOUR post/tweets when they are following you. I’m not a big fan of following as many people as you can, but every once in awhile, I’ll advise a contractor to follow a few nationwide Twitter users. Why? Only if we know they have good connections in their city they service. For example, I know of one Twitter user who has a property in La Jolla and New York, though her main residence is in NY. So the contractor I work with in La Jolla is following this user and has connected with her on a few occasions. This is rare, but you will always find exceptions to the rules.
Finally, Twitter is a great way to learn about what is going on in the areas you service. You can read about what people are doing. Some of it is ridiculous and boring. But if you use Twitter properly it can be a valuable marketing tool. Let me know ways you are using Twitter to connect and grow your business.
P.S. This is Twitter 101. I’ve only scratched the surface.