Marketing Commentary

The Twelve Weeks of Christmas Campaign

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After many hours of planning and preparation, my Twelve Weeks of Christmas campaign is underway! I introduced the Twelves Weeks of Christmas to a sharp group of painting contractors last week in San Antonio, TX for the semi-annual Summit conference. I recently joined the Summit Services Inc. group to offer marketing services to their members. I am very excited to be working with such an incredible group of paint companies, as they all run a tight ship. They love what they do, and they do a great job serving their clients. I was a painting contractor member of Summit for four years and really enjoyed the time. It is a lot of fun being back with them offering marketing assistance.

The Twelve Weeks of Christmas is an email campaign targeted to existing clients. The idea is that painting contractors will use their existing email programs such as iContact, Constant Contact or Mail Chimp to send out a bi-weekly email newsletter. The email will feature a gift card offer from a major retail chain such as Norstrom, Apple and American Girl. The purpose of the campaign of course is to get painting clients to paint select areas of their client’s home in time for the holidays and “rewarded” them with a gift card to shop early!

So far, I have around 15 painting companies participating in the program. Each email is customized with quality text, photos and their company colors. We are hoping for some great results!

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