You love your logo and brand, as you should. There’s nothing wrong with that.
But, with that said, I have some bad news…
Read MoreTrade shows are a tried-and-true tactic for showcasing what your business can do. There’s also just no substitute for meeting with prospects in person, chatting about their goals, your services, and forging strong connections. You may even be booking appointments right on the spot!
There’s no doubt about it. We live in a digital world, with digital media pressing in all around us.
Marketing strategies are rapidly changing too, accommodating and keeping up with the times. 25 years ago, an ad in the yellow pages was a valuable tool, while today we’re on social media, uploading photos, videos, blogs, and more.
So, is print dead, or should it have a place in your marketing toolkit?
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Well, since you’re reading this, I guess you already know where we stand!
But in all seriousness, this is a huge question, especially as best practices for online marketing continue to evolve. The winds of change are always blowing, and we’re big on devoting time and resources to the methods and strategies that will work best for you and your contracting business.
So, with that said, here are a few thoughts to keep in mind.
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I’ve had many, many interactions over the years with business owners who are excellent craftsmen but struggle to make a living running a home improvement business.
They do good work, offer fantastic services, and appear to be doing all the right things. So, what’s missing?
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Before we start unpacking the title of this blog, let’s take a look at a Google Review horror story. And it’s a true story, unfortunately.
There is a HUGE labor shortage in the trades! We need to celebrate the trades more effectively, and offer a more diverse workforce as well…
Some people do really well with Facebook Messenger, and others don’t. What are they doing differently???
I’ve seen many contractors over the years write hefty checks to print publications, specialized internet marketing vendors, and even me in the hopes that just by writing the check and stepping back, the leads will come and change their business.
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