Marketing | A David Creation

What Role Should Print Material Play in Your Marketing?

Posted by | Marketing, Marketing Advice, Small Biz Talk | No Comments

There’s no doubt about it. We live in a digital world, with digital media pressing in all around us.

Marketing strategies are rapidly changing too, accommodating and keeping up with the times. 25 years ago, an ad in the yellow pages was a valuable tool, while today we’re on social media, uploading photos, videos, blogs, and more.

So, is print dead, or should it have a place in your marketing toolkit?

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Are Blogs Still Relevant?

Posted by | Marketing, Marketing Advice, Small Biz Talk | No Comments

Well, since you’re reading this, I guess you already know where we stand! 

But in all seriousness, this is a huge question, especially as best practices for online marketing continue to evolve. The winds of change are always blowing, and we’re big on devoting time and resources to the methods and strategies that will work best for you and your contracting business. 

So, with that said, here are a few thoughts to keep in mind.

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Should You Use Stock Photos in Your Social Media Marketing?

Posted by | Marketing, Marketing Advice, Small Biz Talk | No Comments

I recently got off the phone with a new client, and in the course of the call we discussed social media strategy, photos, and video content for his commercial painting company.

He raised an awesome question: “Can’t we just use stock images?”

The idea makes sense! Stock images are abundant, pretty cheap, and can be stunning. Conversely, getting photos from your team can be tough, especially when everyone is busy and focused on just getting through the day.

So, why wouldn’t you make life simpler and go stock?
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