Marketing | A David Creation
There is a HUGE labor shortage in the trades! We need to celebrate the trades more effectively, and offer a more diverse workforce as well…
If you pay it, they will come… right?
I’ve seen many contractors over the years write hefty checks to print publications, specialized internet marketing vendors, and even me in the hopes that just by writing the check and stepping back, the leads will come and change their business.
In May of 2018, Adam Zobel wrote a blog explaining all about Google My Business. He also made it clear that it is not the same as Google+. Please take a moment to read his post from last year, and below I will give you a couple brief reminders on what to keep up on in 2019 when it comes to your Google My Business (aka GMB) site.
I recently got off the phone with a new client, and in the course of the call we discussed social media strategy, photos, and video content for his commercial painting company.
He raised an awesome question: “Can’t we just use stock images?”
The idea makes sense! Stock images are abundant, pretty cheap, and can be stunning. Conversely, getting photos from your team can be tough, especially when everyone is busy and focused on just getting through the day.
So, why wouldn’t you make life simpler and go stock?
Well, we’ve hit that time of year…
People are doing more online shopping for gifts, toys, and holiday specials than they are for painting services. Nearly across the board our painting clients are feeling that seasonal dip in leads.
So, what can you do?
Here’s a snapshot of a few successful strategies.
David and I have been receiving more and more requests for help with hiring efforts. From California to New York, Alabama to Oregon, painting companies need quality applicants, and many needed them YESTERDAY.
I often hear this question while working with our clients in the contracting and painting industry: “Where should I be posting on social media?”
I love this question, mostly because it means that the asker knows that “everywhere” isn’t the right answer. You’ve got to plan your social strategy based on your target audience, the level of visibility you can expect, and where your current clients are hanging out online.
More on that another time…
For now, I wanted to share a couple quick tips about a resource I hope you ARE using: your Google My Business page.