Should You Use Stock Photos in Your Social Media Marketing?

Posted by | Marketing, Marketing Advice, Small Biz Talk | No Comments

I recently got off the phone with a new client, and in the course of the call we discussed social media strategy, photos, and video content for his commercial painting company.

He raised an awesome question: “Can’t we just use stock images?”

The idea makes sense! Stock images are abundant, pretty cheap, and can be stunning. Conversely, getting photos from your team can be tough, especially when everyone is busy and focused on just getting through the day.

So, why wouldn’t you make life simpler and go stock?
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What Should You Be Doing with Your Google My Business Page?

Posted by | Marketing, Marketing Advice | No Comments

I often hear this question while working with our clients in the contracting and painting industry: “Where should I be posting on social media?”

I love this question, mostly because it means that the asker knows that “everywhere” isn’t the right answer. You’ve got to plan your social strategy based on your target audience, the level of visibility you can expect, and where your current clients are hanging out online.

More on that another time…

For now, I wanted to share a couple quick tips about a resource I hope you ARE using: your Google My Business page.

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Facebook Is Changing! How Will Your Company Page Be Impacted?

Posted by | Marketing, Marketing Advice, Small Biz Talk | No Comments

If you haven’t heard about it yet, let me be the one to break the news to you.

Facebook is changing in a massive way, and things will never be the same.

To quote the R.E.M. song, it’s the end of the [Facebook] world as we know it. But before you crawl into your social media bunker and wait for impact, we’ve put together a quick overview of what you need to know to survive. 
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Is This True: Having a CRM is Essential for a Small Business?

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I recently heard a marketing consultant, during one of his lectures, tell his audience that it was not essential to have a CRM for one’s painting (insert your industry) business. This statement was made because someone in the audience asked him what CRM he recommended. The marketer did not recommend a CRM and just said, “I do not care what you use for a CRM…Excel would work fine or even a pencil and a pad.” Read More

Video Blog by Jalapeno Paint Werx from Naperville IL

Posted by | Guest Post, Marketing | 4 Comments

I asked my good friend, Tom Reber, if he’d be willing to share a bit about his business brand, Jalapeno Paint Werx. He and his business partner, Bruce Watson, have done an incredible job marketing the little green pepper guy all over the town of Naperville.

I appreciate Tom being willing to share some of his ideas and secrets and not being concerned about his competition. He has nothing to hide! Tom and Bruce are honest businessmen who run a successful and quality painting business. If you or someone you know lives around the Chicagoland area, you’ve got to give Jalapeno Paint Werx a call. I guarantee that you will not be disappointed with the customer service and the paint job. Now without further adieu, here is Tom Reber.

9 Steps to Putting Yourself Out There! by Steve Burnett

Posted by | Marketing, Marketing Advice, Small Business Solutions | 4 Comments

Zig Ziglar said, “If you help enough people get what they want, you will get what you want.” 

I truly believe this and that is exactly what I am doing while putting myself out there and promoting others in my communities. I am offering a community service to my friends in local communities by giving them a 5 minute video interview, promoting them on “Community Spotlight” to my entire Social Media network.

I go one step further and have the videos transcribed and then post them as a blog post for them as well.

After interviewing the local Venice Florida business or professional, I then include them in the Community Spotlight e-mail that I send out that includes the latest Community Spotlight encouraging them to support their fellow spotlighters (creating community)  by promoting the video to their social media channels!

What I do:

1. First, these are all good friends of mine. I am a heavy net-worker! I attend 4 to 8 networking events a week. So this helps to create community within “our” chambers. I offer the interview opportunity and set up a time to meet them at their place of business.

2. I use a Flip Video on a tripod. Flip is great for fast editing and uploading.

3. I then edit the beginning and the ending.

4. Upload it to YouTube

5. From YouTube it drops into my website under the Community Spotlight tab.

6. Have the video transcribed.

7. Take the transcription and screen shots from the video and then set it up as a blog post.

8. Take that link and e-mail all of the Spotlighters to promote to their networks.

9. Post the video to all 7 of my Social Media channels.

And that is it!

How is it working for us? Well, year to date, we are up 97% with a record 73% close ratio without 1 print ad.

In closing, also consider what Zig Ziglar said, “People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.”

~Steve Burnett


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