Small Biz Talk

Should You Use Stock Photos in Your Social Media Marketing?

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I recently got off the phone with a new client, and in the course of the call we discussed social media strategy, photos, and video content for his commercial painting company.

He raised an awesome question: “Can’t we just use stock images?”

The idea makes sense! Stock images are abundant, pretty cheap, and can be stunning. Conversely, getting photos from your team can be tough, especially when everyone is busy and focused on just getting through the day.

So, why wouldn’t you make life simpler and go stock?
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My Resolution? Talk Less, Listen More, and Stay Positive!

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While reading the book “Letters to the Church” by Francis Chan over the Christmas holiday season, I was reminded by the author of how easy it is for people (all of us) to be critical. Thanks to the power of digital technology, we can express our opinions more easily today than ever before. Social media in particular makes it a cinch to share a negative review, experience, or opinion for just about all areas of our lives: religion, politics, family, and so forth.

Francis Chan obviously pointed out ways Christians need to really be careful of how they express themselves online and in person.

This is not a book review, but it did make an impact and leave me with this takeaway: be more positive in 2019.
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Facebook Is Changing! How Will Your Company Page Be Impacted?

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If you haven’t heard about it yet, let me be the one to break the news to you.

Facebook is changing in a massive way, and things will never be the same.

To quote the R.E.M. song, it’s the end of the [Facebook] world as we know it. But before you crawl into your social media bunker and wait for impact, we’ve put together a quick overview of what you need to know to survive. 
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When Trying To Connect On LinkedIn, Don’t Do This…

Posted by | Small Biz Talk | 2 Comments

Dear LinkedIn Connection,

I received your request to connect with me here on LinkedIn. I normally review each request before approving the connection. My first few years on LinkedIn, I thought it was best practice to connect with as many people as possible. It seemed as though the aggressive LinkedIn users were doing the same thing. Why not follow “best practices”, eh? Perhaps that was an okay technique early on. It at least made my profile look more impressive! Read More

How Much Does It Cost To …

Posted by | Marketing Advice, Small Biz Talk | 6 Comments

Where I live in Maryland, most homeowners  have asphalt driveways, not concrete. I have one as well!  It starts out as a single driveway (for 1 car) and ends up at the garage accommodating two cars. For a while now, I have been thinking that I’d like to expand my driveway to fit more cars and make it easier to get in and out. But I had no idea what it would cost to do this sort of project. Is this a $3,000 project or a $10,000 project? Because this is not my line of work, I decided to go online to see what the World Wide Web had to say about it.  I asked Google: “What does it cost to repave a typical driveway?”  Read More

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