Trade shows are a tried-and-true tactic for showcasing what your business can do. There’s also just no substitute for meeting with prospects in person, chatting about their goals, your services, and forging strong connections. You may even be booking appointments right on the spot!
There’s no doubt about it. We live in a digital world, with digital media pressing in all around us.
Marketing strategies are rapidly changing too, accommodating and keeping up with the times. 25 years ago, an ad in the yellow pages was a valuable tool, while today we’re on social media, uploading photos, videos, blogs, and more.
So, is print dead, or should it have a place in your marketing toolkit?
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Well, since you’re reading this, I guess you already know where we stand!
But in all seriousness, this is a huge question, especially as best practices for online marketing continue to evolve. The winds of change are always blowing, and we’re big on devoting time and resources to the methods and strategies that will work best for you and your contracting business.
So, with that said, here are a few thoughts to keep in mind.
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I’ve had many, many interactions over the years with business owners who are excellent craftsmen but struggle to make a living running a home improvement business.
They do good work, offer fantastic services, and appear to be doing all the right things. So, what’s missing?
Read MoreThere is a HUGE labor shortage in the trades! We need to celebrate the trades more effectively, and offer a more diverse workforce as well…
Some people do really well with Facebook Messenger, and others don’t. What are they doing differently???
As you may already know, I literally grew up in the painting industry. Over the decades (including 20+ years as an adult working and observing behind the scenes), I have seen my fair share of salespeople selling millions upon millions in painting projects each year.
I’ve seen many contractors over the years write hefty checks to print publications, specialized internet marketing vendors, and even me in the hopes that just by writing the check and stepping back, the leads will come and change their business.
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In May of 2018, Adam Zobel wrote a blog explaining all about Google My Business. He also made it clear that it is not the same as Google+. Please take a moment to read his post from last year, and below I will give you a couple brief reminders on what to keep up on in 2019 when it comes to your Google My Business (aka GMB) site.
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I recently got off the phone with a new client, and in the course of the call we discussed social media strategy, photos, and video content for his commercial painting company.
He raised an awesome question: “Can’t we just use stock images?”
The idea makes sense! Stock images are abundant, pretty cheap, and can be stunning. Conversely, getting photos from your team can be tough, especially when everyone is busy and focused on just getting through the day.
So, why wouldn’t you make life simpler and go stock?
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